Critique our sales page/funel

Hi,

The design is completely amateur and the text is presented in giant blocks that are totally overwhelming.

The majority of traffic landing on this site doesn't stay long enough to even find, much less consider your offer.

Look at your site like if it was a piece of art, follow the lines, and guide were you want the eyes of the user to go. Simple is better.

I concur...

Your design sucks and it's hurting your ability to sell.

Your copy isn't very good either, but you have to start with the design first. Imagine your website as a sales person walking up to people on the street trying to sell them something... Your sales person is dressed up like a bum from 1998. Who wants to deal with that? Fix your design problems before you continue with the copy.

You need to explain what you have better. You have SEO plastered all over the site. Do you think the average business person has any clue what SEO stands for? They don't. Business owners know about their business, not yours. You're not converting because very few people even know what you're offering.

I only read three lines of your copy before I just shrugged and stopped. The copy rambles without saying anything. It's boring. It's nonspecific. It's fluffy. If you want to convert then hire a copywriter. Good luck.

Well lets compare your site against other SEO services...

Your site: SEO in Vancouver $99 Search Engine Optimization Services Vancouver

vs

A site I pulled from google: SEO Services | RankPay™

One of them looks professional and the other one looks like it was made by a high school html programmer...

Think about who your customers are and you will understand why design is so important in this niche...

You're not selling your seo services to a grandma who doesn't care about what a website should look like.

You're selling a service to business owners / internet marketers / anyone who knows what SEO services are. They expect a certain amount of 'authority'. You're website gives me a bad vibe because... If you can't even present your company and offer in a professional manner, what do you think that says about your services?

You're probably taking this hard because maybe you made it yourself. Ain't nothing wrong with that, but if you want to succeed in this highly competitive market you are in, you gotta take off that dirty t-shirt and put on a suit. You only have a few seconds to capture your customers attention and create a good first impression.

Looks like an amateur made the site. I'd invest in a webdesigner to design/develop a new site that fits your needs as the current one would only scare me away as a potential customer.

Since everyone is talking about the unprofessional and bland web design already, I think I'd skip that part. Let's take a look at your copy, particularly the very first paragraph. I understand that you are number one in SEO in Vancouver, but what are your proofs? Do you have like a link we can go to to verify your claim? Also, you write using the first-person perspective, which is not advisable for a company copy (you should use the third-person). Another point would be the paragraph length itself. It's too long, and the capitalization of your selling points are all in the wrong.

Here's my tip for a copy:

1. Describe your company and the services it provides.
2. How does it provide these services?
3. Give readers an idea about the markets you have served.

And that's just for the first paragraph. If you take a closer look at the company pages of other firms, you will notice how easy to read their copies are.

And yes, while I did say I wanted to skip the design part, I just can't help but add my two cents. Design and content has to work hand in hand. No matter how good your content is, if the images or graphics you use does not match, then no one would bother reading it. What's the relationship between the universe and your firm? Can't you try going a bit down to earth?

Sorry to offend your branding expert and main partners, but I believe they chose a design that is 'just good enough' and what they 'unanimously agreed' upon. In my experience, it never went well for the design, since it always resulted in a jumbled mess of an image.

So if there is anyone here in the forum who is criticizing your design, well, at least you know where some of the blame lies. My advice is that you look at other company websites for some inspiration. Focus on clean lines, simple text, better color schemes, as well as minimum input from people around you.