Is charging this rate for Autoresponder reasonable?

9 replies
Hi all,

I am currently tweaking my rates for Autoresponder series and I want to know what you think about this rate:

- per each Autoresponder email = $280 - $370

- per promotion on broadcast = $370 - $500

This charge include interview, planning and research before writing the emails.

Is the charges reasonable?
#autoresponder #charging #rate #reasonable
  • Profile picture of the author SashaLee
    HI there,

    What does it matter what anyone here thinks? Your customers are the ones whose reactions you need to worry about.

    All the best,

    Sasha.
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  • Profile picture of the author Raydal
    Your fees seem "reasonable" to me but no other copywriter
    can determine YOUR fees. You must know what value you
    are offering and charge accordingly.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author copyassassin
    i don't think that's reasonable at all.

    seems WAY to high for me.

    Here's why...

    If you're charging those rates, it means you have experience. It means you have results. It means you have metrics.

    And by you asking the question in the first place, it shows me you're a rookie.

    You're ability to get results determines your rates. You're availabity determines your rates. Who you know and refers you determines the rates.

    An experienced person would know that.

    You don't.

    Here's the question you should REALLY be asking:

    What results do I need to produce to get "x" amount per email. Who are the best email copywriters out there, what results do they get, and what do they charge (cold vs hot is a better question).

    Benchmark yourself against the best.

    But, I admire your willingness to ask the questions.

    The more, and better, answers you ask, the more cash you'll get.

    Keep on shooting buddy. Keep on.

    Adam



    Originally Posted by fated82 View Post

    Hi all,

    I am currently tweaking my rates for Autoresponder series and I want to know what you think about this rate:

    - per each Autoresponder email = $280 - $370

    - per promotion on broadcast = $370 - $500

    This charge include interview, planning and research before writing the emails.

    Is the charges reasonable?
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  • Profile picture of the author davemiz
    sounds high.... i've seen very good writers charge $100 a pop.
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    “Judge your success by what you had to give up in order to get it.”
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    • Profile picture of the author Jason_V
      Ben Settle charges $3000 for one email, and he charges $30000 for 30 emails. However, as Adam above said, he has some results and a proven track record and even has a thumbs up of his newsletter by Gary Bencivenga.

      DO YOU TAKE ON COPYWRITING OR EMAIL CLIENTS?

      My fees start at $3,000 for a single email or $30,000 for a series of 30 emails (I recommend doing a series of at least 30 emails for maximum potential sales). If you don't have a list this would obviously not be worth it. My services are intended for already-successful business owners looking to explode their current sales. For sales copy (sales letters) my fees start at $15,000.



      What kind of experience do I have?


      Besides running my own ventures and email campaigns (at my own expense, not a client's)...


      Over the past 11 years I've written ads that have helped earn millions of dollars in sales in hyper competitive markets -- like golf, biz opp, self defense, home business and Internet marketing (including ads that have been running virtually unchanged and unbeaten by other copywriters for over 5 years). I've gotten testimonials about my copywriting and/or copywriting products from 7-figure copywriters and marketers -- including people who have written ads for famous authors & celebrities and companies like Apple Computer. I have also trained copywriting (and email marketing) to Experian's website, was featured on one of the highest selling traffic and conversion courses in the industry, and taught copywriting to a group of professional radio producers at Entercom (one of the largest radio broadcasting companies in the United States)... not to mention successfully selling my own products in weight loss, male health and the blessed Internet marketing arena.


      But, at this time I'm not taking clients anyway.


      I'm far too busy working on my own projects to focus on anyone else's business.



      However, I am happy to point you to people that might be able to help you. [Full disclosure: I will likely get paid for the referral]


      FAQ’s For The “Uninitiated”


      I'm just showing you what Adam said above put into action. I'm not saying your prices are right or wrong. Just showing you how someone who gets paid a lot of money for emails justifies getting that amount of money.



      If you notice he says he's not really taking on any new clients anyway and passing up that kind of money, he must be doing really well with his own stuff. Yet, he'll make a referral and still get a chunk of cash. Two more lessons right there.
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      • Profile picture of the author Raydal
        Originally Posted by Jason_V View Post


        If you notice he says he's not really taking on any new clients anyway and passing up that kind of money, he must be doing really well with his own stuff. Yet, he'll make a referral and still get a chunk of cash. Two more lessons right there.
        So why list your fees if you are not taking on new clients? The
        answer to that question should be a simple "No."

        Case in point: Copywriter speaks at seminar and at end of
        presentation says that he is NOT taking on new clients.
        He is crowded and begged to take on new clients.

        That's the lesson there.

        -Ray Edwards
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        The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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      • Profile picture of the author Alex Cohen
        Originally Posted by Jason_V View Post

        If you notice he says he's not really taking on any new clients anyway and passing up that kind of money, he must be doing really well with his own stuff. Yet, he'll make a referral and still get a chunk of cash. Two more lessons right there.
        It could just be positioning.

        I know a successful marketer who promotes a $10,000 offer at the start of his autoresponder series, but he doesn't expect anybody to buy it. He includes it because 1) it helps position him as a "guru" in the marketplace and 2) it helps make his subsequent lower-priced offerings seem more reasonable.

        Alex
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        • Profile picture of the author wordwizard
          I know that marketer too. What a great idea. I need to try that technique. And I definitely need to raise my rates for autoresponder email copy!
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    • Profile picture of the author MadHattie123
      Originally Posted by davemiz View Post

      sounds high.... i've seen very good writers charge $100 a pop.
      Hmmm, yes, all too true. But consider also that there are very good writers who don't know how to market themselves to obtain the fees they could be getting.
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