Who to follow/swipe file for selling legal services

Red, digging deeper into that site you'll get a pop up asking if you would like assistance.

Another user of the software says he is getting higher conversions from it over phone calls.

Here's the link to the software makers...

Live Chat, Website Chat, Website Monitoring, Ngage, Engage | Ngagelive.com

It was in the testimonial page I got that comment.

Best,
Ewen

Deezen,

This is a really cool, simple, and effective method for determing what copy is working RIGHT now.

I can't take credit for it. I learned it from Perry Marshall.

This is by no means a secret method, but it does work:

Google what ever keyword you want, then add "akjdhfakjdhf".

Press "return" a couple of times.

See what google ppc adds show up.

For example, here's the current top google adds showing for "breast augmentation"

Now, if you add "akjdhfakjdhf" to it, and please return a couple of times, you get:




My Guess is that Breast Augmentation - Tummy Tuck - Rhinoplasty - Liposuction - Plastic Surgery - Plastic Surgeons - Los Angeles, Beverly Hills, Riverside, San Bernardino and Orange Counties is doing something better than the rest.

If you go to their landing page, you'll notice the following:

1) 4 calls to action above the fold
2) goes to a specific landing page
3) link to testimonals

Now, lets "bail bonds los angeles"

Top 3 are:

1) Bail Bonds Los Angeles (213) 550-2355
labail.emergencyrescuebailbond.com/
Low Rates Call Now, La Bail Bonds. 24/7 Payment Plans 0% Down (O.A.C)
Map of 406 W. Cesar E. Chavez Ave., Los Angeles, CA
(213) 550-2355 - Directions


2) #1 Los Angeles Bail Bonds 1 (877) 871 2549
Los Angeles Bail Bonds | House of Bail Bonds in Los Angeles
0 -3% down Bail Bonds Bondsman 24/7 Real People - Real Bail Bond Office
Map of 246 East 1st Street, Los Angeles, CA
(213) 785-1222 - Directions


3) Simi Valley Bail Bonds - ActiveBailBonds.com
Home
24 HR Response. Low Down Payment, Call Now For Express Bond Services.

Now, lets add in the "adfasdfasdfasdf"

You get:

1) Bail Now, Pay Later - Fast $0 Downpayment Bail Bond
www.dependablebailbond.com/Call_Now
No Obligation - Quick Jail Release!
Services - Se Habla Espanol
#1 Los Angeles Bail Bonds 1 (877) 871 2549
Los Angeles Bail Bonds | House of Bail Bonds in Los Angeles


2) 0 -3% down Bail Bonds Bondsman 24/7 Real People - Real Bail Bond Office
Map of 246 East 1st Street, Los Angeles, CA
(213) 785-1222 - Directions



Notice the difference in the quality of the ads when you add "asdgfajsdfgjashgdf'

Why does this work?

Because google will place it's best converting ads when you add in the all the extra stuff.
================


I'm not sure what type of law you practice, but I would do that for your particular area of practice.

Since legal keywords tend to be really expensive, the skill level of copy required for positive ROI is MUCH greater.

Also, make sure to set your google area to a major city. More competition there...so better copy.

DUI in Waco Texas and DUI in Beverly Hills are two different things.

================
You can also get spy-fu, or some ppc ad tracker. That will tell you which ads appear over a long period of time for a particular keyword. Those ads tend to be profitable as well.
=================

=================
Make sure to call these companies and ask for pricing.

You can't properly judge the ROI of a campaign without knowing their pricing structures, and likely profit margins.

Also, be aware of backends sales.

Some businesses will go negative on the front end because they have a killer backend, which is where they actually make their real profit.

You need to really understand the revenue strategy each company is going after to determine if the copy is working.

For example, there are several ways to "make your numbers work"

1) better converting copy
2) better converting ppc ctr
2.5) better keyword selection
3) better pricing model
4) better upsells
5) better cross sells


====================
Be very careful when any copywriter tells you have their opt-ins rates, ctr, conversions, upsells, etc... are "x".

What you really need to ask is:

one cold ppc traffic, what rates are you getting.

And how much better are they compared to "average".

And is their premium worth the increase?

adam