Gets Your Clients Standing Ovations
And like most people would rather die a death of a 1000 cuts than stand up in front of an audience and talk.
The other problem was - "What the hell do I say?"
I had a thought - a really great speech is just like a really great sales letter.
Because essentially you're selling something.
So the conversation went a bit like this -
Me - I'll write it for you
Client - "Thank f*** for that! - That would be sooo good"
(So I write it - client is thrilled and rehearses it 179 times)
After the speech
Me - How did it go?
Client - It was brilliant - they absolutely loved it. They all applauded and a few (mainly the drunk ones) stood up and did a standing ovation.
Me - "Thank f*** for that"
Client - The great thing is, like you said, just about everybody at the dinner now wants to buy our stuff.
So, if you have clients who have to, need to or actually want to give a speech.
They desperately need YOU to write it for them.
They'll be so unbelievably relieved - and money is (almost) no object.
It can be extremely lucrative.
Steve
-Andy Warhol
- Jack Trout
- Jack Trout
- Jack Trout