Dammit, don't read this post!
If you know your stuff, you know who he is.
If you don't, about to be educated:
The man is a genius.
Blending branding and copywriting into a hue only Van Gogh could create.
Anyway, he just wrote a new book: Damn Good Advice (For People With Talent)
Here's a great summary of the book:
10 Tips For Success From George Lois, The Original Mad Man | Co.Design: business + innovation + design
Adam
p.s. Here's the Kimmel Video: