Naming Products.. Any Tips?

14 replies
Hi guys

Im in the process of developing my product - Photoshop video training for Digital Artists. The product is unique in the fact that it covers the artistic skills (composition, moodboards etc.) never touched upon by the other training providers, and includes a bonus course advising how to market and sell digital art services.

I am totally struggling with the name though!! At the moment I have: Art System Photoshop - but it feels dry and unexciting. Im normally good with words, but this is stumping me real bad.

These are the main tenets of the training:

  • Covers the most important technical aspects of learning Photoshop in the shortest time possible.
  • It's an 'artistic' course, aimed at budding digital artists.
  • It covers marketing, promotion and dealing with freelance situations.


Any pointers in regards to naming a product will be greatly appreciated!


- Conzz
#naming #products #tips
  • Profile picture of the author Jason_V
    This should be helpful to you:

    Free Business Name & Tag Line Generator | Generate a Company Name, Product Name or Tag Line

    Obviously, the original intention of the site is to name a business or create a tag line, however, just use the steps to name your product instead.
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    • Profile picture of the author SurrealPSD
      That was a phenomenally helpful link, thanks so much. There's enough info there to really get this down. Cheers!


      Originally Posted by Jason_V View Post

      This should be helpful to you:

      Free Business Name & Tag Line Generator | Generate a Company Name, Product Name or Tag Line

      Obviously, the original intention of the site is to name a business or create a tag line, however, just use the steps to name your product instead.
      {{ DiscussionBoard.errors[8043344].message }}
      • Profile picture of the author Jason_V
        Originally Posted by SurrealPSD View Post

        That was a phenomenally helpful link, thanks so much. There's enough info there to really get this down. Cheers!
        No problem man, my suggestion to you is when you have a few product names in mind, come back and make a new thread with some of the list of possibilities. Then people can probably chime in with what sounds best.

        However, just be aware if you do share here, a competitor could see your ideas and possibly steal it (probably low probability, but you do have to remember you're on a very highly trafficked marketing forum.)

        Either way, I'm glad the link helped.

        LOL, I also just realized in the link it does say "product name" too.
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        "When you do something exactly wrong, you always turn up something."
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        • Profile picture of the author mpluto
          Not claiming myself as professional copywriter now, but I like that word "moodboards". I would use it in sub line if it would be my product. Something like "The only xyz with moodboards".
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        • Profile picture of the author DanteRomero
          There's no contest. What you need is, without a doubt, "Positioning" by Ries and Trout. Also "New Positioning" and "Positioning Revisited" by the same authors. And toss in "The Irresistible Offer" by Mark Joyner.

          Those are full of analytical tools to use, and TONS of examples (The cure for staring at a blank page wondering).

          Originally Posted by Dietriffic View Post

          I'd be careful about using 'Photoshop' in the product name or in the URL.

          I'd stick with PSD. Something like UltimatePSD or whatever.
          If that is a good idea is really about who he's targeting (and the other words in the title). Either someone who does or doesn't know what PSD means. Be careful there or you may alienate some people.
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          • Profile picture of the author Dietriffic
            Originally Posted by DanteRomero View Post

            If that is a good idea is really about who he's targeting (and the other words in the title). Either someone who does or doesn't know what PSD means. Be careful there or you may alienate some people.
            It's more about legalities.

            I'm not sure how Adobe take to their product name being used in URL's, etc. If they're anything like ebay, you'll have a C&D letter on the way within no time.
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            • Profile picture of the author SurrealPSD
              Fortunately they're not like Ebay, the vast majority of all Photoshop info products have 'Photoshop' in the title

              Originally Posted by Dietriffic View Post

              It's more about legalities.

              I'm not sure how Adobe take to their product name being used in URL's, etc. If they're anything like ebay, you'll have a C&D letter on the way within no time.
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  • Profile picture of the author freweber
    Maybe YourdreamART in Photoshop? Surrealism is also abused by war.
    I like your product and I love to make Nicknames..for projects I like.
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  • Profile picture of the author Taswir
    Originally Posted by SurrealPSD View Post

    Hi guys

    Im in the process of developing my product - Photoshop video training for Digital Artists. The product is unique in the fact that it covers the artistic skills (composition, moodboards etc.) never touched upon by the other training providers, and includes a bonus course advising how to market and sell digital art services.

    I am totally struggling with the name though!! At the moment I have: Art System Photoshop - but it feels dry and unexciting. Im normally good with words, but this is stumping me real bad.

    These are the main tenets of the training:

    • Covers the most important technical aspects of learning Photoshop in the shortest time possible.
    • It's an 'artistic' course, aimed at budding digital artists.
    • It covers marketing, promotion and dealing with freelance situations.


    Any pointers in regards to naming a product will be greatly appreciated!


    - Conzz
    How about naming it Creative Photoshop or Creative-de-photoshop or Creative Photoshop Artist?
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  • Profile picture of the author travlinguy
    How about, Gruesome Black Skull Of Death Photoshop Tutorial.
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    • Profile picture of the author SurrealPSD
      Originally Posted by travlinguy View Post

      How about, Gruesome Black Skull Of Death Photoshop Tutorial.
      This thread was worth it for this comment alone ^


      Thanks for the comments guys.

      In response to the domain issue stolting, yes - I'd always check domains during the brainstorming, a very obvious consideration, but I appreciate you taking the time to give me a headsup

      Diettrific, there are many other competitor products that contain 'Photoshop' in the title, but it's well worth checking if they have any affiliation or obtained a license. I don't think they do, but it's definitely worth checking out. Thanks!

      Taswir, there is already a big publication named 'Photoshop Creative'
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    • Profile picture of the author SurrealPSD
      Originally Posted by travlinguy View Post

      How about, Gruesome Black Skull Of Death Photoshop Tutorial.
      Joking aside, I might create a blog post tutorial with that exact title. I know, 100% my readers would love it
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  • Originally Posted by SurrealPSD View Post

    Any pointers in regards to naming a product will be greatly appreciated!
    When it comes down to deciding on a product name, I make sure that the matching domain name is available first. More specifically, the .com

    No point in brainstorming product names, I.E. Art System Photoshop and designing all artwork and graphics around that name, to find out that ArtSystemPhotoshop.com is taken. (don't worry, it's still available).

    So there you have it, that's how I do it.
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  • Profile picture of the author Dietriffic
    I'd be careful about using 'Photoshop' in the product name or in the URL.

    I'd stick with PSD. Something like UltimatePSD or whatever.
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    Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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