Alternative word for 'Unconventional'

by AnneE
11 replies
I have a product that works differently from it's competition. I can call it unconventional, but are there any words that mean that which might have greater audience appeal?

Thanks in advance
#alternative #unconventional #word
  • Here's a few you might like -

    Uncommon, out of the ordinary, alternative, different, novel, innovative, groundbreaking,
    pioneering, weird, wacky, madcap, off the wall, offbeat, extraordinary


    Steve
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  • Profile picture of the author laurencewins
    unique is the first word that comes to mind.
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  • Try

    specially formulated
    exotic
    maverick
    renegade
    as individual as you are
    personalized just fo ryou
    _____with a twist
    scarce
    rare

    also can plug it into Wordhippo here:
    http://www.wordhippo.com/what-is/ano...ventional.html
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author marciayudkin
      Unconventional in what way? Answer that and you will hone in on what you really mean and give the reader a much better idea of what you're up to. Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author AnneE
        Innovative is the best for what I'm trying to describe, though there are several that have my wheels turning. Thanks!
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        • Profile picture of the author ewenmack
          Originally Posted by AnneE View Post

          Innovative is the best for what I'm trying to describe, though there are several that have my wheels turning. Thanks!
          If it's innovative then it's a breakthrough.

          And using the word breakthrough in split tests used by legendary copywriter Gary Bencivenga, had always increased sales.

          Best,
          Ewen
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  • Profile picture of the author katherineolga
    Originally Posted by AnneE View Post

    I have a product that works differently from it's competition. I can call it unconventional, but are there any words that mean that which might have greater audience appeal?

    Thanks in advance
    unique
    stand out
    interesting
    exotic
    counter-cultural
    renegade
    break-away
    innovative

    I think I may like unique and innovative the best.
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  • innovative: groundbreaking, advanced, state-of-the-art, pioneering, inventive, original, new, novel, modern,
    cutting edge, vanguard, forefront, edge, leading edge, lead, frontier, top, limit, uncharted territory, front line, front, avant-garde, new, novel, modern, original, imaginative, inspired, artistic, inventive, resourceful, ingenious, productive

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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author ParkerArrow
    revolutionary
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    PLR Modifiable Content
    PLRmod.com

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    • Profile picture of the author TwistYourWords
      These have already been suggested, but for me "innovative" and "novel" would be the words to use.
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  • Profile picture of the author simplewriting
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    You're only as good as your last sentence...

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