By 2017… a mere 3 years and 8 months from today…Baby Boomers and “Sexy Seniors” will make up more than 50% of the U.S. population. More important to us marketers, they will control 70% of all disposable income in the country.
He also goes on to talk about how a lot of the companies try to target the "Millennials" As he wrote: "The proper name for this demographic is the “Millennials” (the 80 million Americans born between 1980 and 2000."
Yet, they will only control 30% of the disposable income.
J.C. Penney - The bigger they are, the dumber they are
I was also reading an interesting article about what social media is doing to the "Millennials" It basically said that social media is enabling and amplifying narcissism.
For example here's a good excerpt:
Elias Aboujaoude, a professor of psychiatry at Stanford, notes that our ability tailor the Internet experience to our every need is making us more narcissistic. He observes, "This shift from e- to i- in prefixing Internet URLs and naming electronic gadgets and apps parallels the rise of the self-absorbed online Narcissus." He goes on to state that, "As we get accustomed to having even our most minor needs ... accommodated to this degree, we are growing more needy and more entitled. In other words, more narcissistic."
The Internet 'Narcissism Epidemic' - Bill Davidow - The Atlantic
I couldn't help but mentally tie these articles together. How your write your copy and market your products/services is going to be even more important within the coming years, if Doberman Dan's research is accurate.
Obviously, good copy is good copy, however, if you're writing for the "Millenials" now more than ever you need to understand they don't and won't have a lot of disposable income. Also, because of their rampant narcissism, thanks to social media, you really have to lay on the "what's in it for me" copy super thick.
On the flip side, if you want to target those with the most disposable income in the coming years, you're going to have to gear your copy more towards the seniors and baby boomers.
What do you guys think?
Will this change how you write copy?
Will this change how you market products?
For those of you who create products, will this change how you create them?