How to Integrate Copy Critiques from Multiple Warriors
I've been participating on this sub-forum for a few years now.
And every week...
People are positing their copy here looking for a professional critique.
Here's the thing that a lot of business owners don't get:
Every copywriter has a different style and approach.
So when you post your copy, you're more than likely going to get conflicting opinions about revising, rewriting and/or rebranding.
Does this actually help you (i.e. the person looking for help?)
Yes... and no.
I've seen a lot of aspiring and established business owners walk away from this forum more confused and distraught than before they posted their copy.
Because they don't know how to discern what to apply, who to listen to and how to most effectively integrate the ideas/concepts.
Let me be blunt:
If you're not already adept in writing converting copy, don't even bother asking for a critique.
It won't help you; it'll only make you more confused about what to do and how to do it.
If you are able to write decent copy, then you need to have a very clear intention on what you want to walk away with when you post for a critique:
...Tell us about your background and what makes you uniquely qualified to be perceived as an authority in your market.
...How are you driving traffic to the site?
...Who is your ideal customer/client?
...Describe your brand, USP (unique selling point) and hook.
...What emotions are you targeting?
...What do you want your prospects to feel as they read your copy?
My point is...
The more specific you are when you ask for a critique, the more relevant feedback you'll receive.
If you just throw a link up and beg for the good folks here to take time out of their day to tell you what's wrong...
...I promise you'll just get overwhelmed with a HUGE variety of opinions that get you nowhere, fast.
Remember...
Most of the professionals here normally charge a pretty penny to give an in-depth critique.
If you're not willing to approach a copywriter, whose style you like, and ask him or her for a paid critique, take the time to post your request properly.
Mark
P.S. Just like in a pitch room, one copywriter usually has his or her pulse on your market more than everyone else. Use your intuition to isolate that person and integrate their ideas the most - if not exclusively.
And every week...
People are positing their copy here looking for a professional critique.
Here's the thing that a lot of business owners don't get:
Every copywriter has a different style and approach.
So when you post your copy, you're more than likely going to get conflicting opinions about revising, rewriting and/or rebranding.
Does this actually help you (i.e. the person looking for help?)
Yes... and no.
I've seen a lot of aspiring and established business owners walk away from this forum more confused and distraught than before they posted their copy.
Because they don't know how to discern what to apply, who to listen to and how to most effectively integrate the ideas/concepts.
Let me be blunt:
If you're not already adept in writing converting copy, don't even bother asking for a critique.
It won't help you; it'll only make you more confused about what to do and how to do it.
If you are able to write decent copy, then you need to have a very clear intention on what you want to walk away with when you post for a critique:
...Tell us about your background and what makes you uniquely qualified to be perceived as an authority in your market.
...How are you driving traffic to the site?
...Who is your ideal customer/client?
...Describe your brand, USP (unique selling point) and hook.
...What emotions are you targeting?
...What do you want your prospects to feel as they read your copy?
My point is...
The more specific you are when you ask for a critique, the more relevant feedback you'll receive.
If you just throw a link up and beg for the good folks here to take time out of their day to tell you what's wrong...
...I promise you'll just get overwhelmed with a HUGE variety of opinions that get you nowhere, fast.
Remember...
Most of the professionals here normally charge a pretty penny to give an in-depth critique.
If you're not willing to approach a copywriter, whose style you like, and ask him or her for a paid critique, take the time to post your request properly.
Mark
P.S. Just like in a pitch room, one copywriter usually has his or her pulse on your market more than everyone else. Use your intuition to isolate that person and integrate their ideas the most - if not exclusively.
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