For email marketers: [big fat juicy benefit goes here]

by ewenmack

Posted: 12 years ago 7 replies

COPY WRITING

If you are hitting the ceiling at around 20% sign ups
from your email list, and like it to go through the roof
at 50, 60%...

then watch this tell-all video on a fast hack
which does it...

Marketing Hacks Newsletter » Optin Increase

Enjoy!

Ewen

#benefit #big #email #fat #juicy #marketers

shawnlebrun 12 years ago

Ewen

I "stole" this technique from Frank Kern last year when he was sending
people right to his go-to webinar sign up page and not another squeeze.

I started testing it in my webinars and noticed, in fact, it did help increase
signups for me, by almost 40%

Personally, it pisses me off when i get an email from someone who I've been
on their list for years... and on multiple lists of theirs... yet they keep sending me
to yet another squeeze page to enter my name and email to yet another list.

so, this does indeed work... nice share!
- Thanks
- 1 reply
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- ewenmack 12 years ago
  
  Shawn, I see it as a classic example of matching the readers thought process at each point.
  
  Best,
  Ewen
  
  Thanks
  
  1 reply
  
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  ewenmack 12 years ago
  
  Here's some research on the state of landing pages...
  
  The Leading Authority on Email Marketing Metrics EmailStatCenter.com
  
  Best,
  Ewen
  
  Thanks
  
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ReveryMarketing 11 years ago

Awesome TIP! Totally going to start using this for my SOLO ad buys.
- Thanks
- 1 reply
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- GlenH 11 years ago
  
  Great strategy for a 'webinar' format, but I'm wondering how it would translate to products that weren't being sold by webinar. Like the humble 'free report'
  
  Thanks
  
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Steve The Copywriter 11 years ago

I would use the same technique.

Because when somebody wants to buy I don't want to get in the way trying to sell it all over again.

Best to just take the order (or email).

I might write a very brief sentence or two highlighting the benefits. Or reassuring them that they have made a great decision.

Steve
- Thanks
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Make Money Ninja 11 years ago

Really good thanks, wish more people did videos like this.
- Thanks
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For email marketers: [big fat juicy benefit goes here]

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