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Not Again! Long Copy vs Short Copy - MarketingExperiments.com Breaks It Down

by KingOfContentMarketing
6 replies
Here is a replay of Meclab's recent seminar on when to best use long copy or short copy on a landing page:

Long Copy vs. Short Copy
#breaks #copy #experiments #long #marketing #short
  • Profile picture of the author Jason_V
    Thanks for this link Joe, that whole site is extremely helpful and informative. I'm definitely going to take some of their courses.

    In regard to the video, they really just confirmed what others have previously said on the matter. The more expensive and complex the product, the more likely it is you will need long copy.
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    "When you do something exactly wrong, you always turn up something."
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    • Profile picture of the author Alex Cohen
      Once a copywriter realizes he only needs to write what's needed to sell a product, the debate becomes irrelevant.

      Alex
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  • Profile picture of the author power88
    You write enough to get the action you want and then you stop. If that's short copy, that's perfect. If it's long copy, that's perfect. It's just that simple.
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  • Profile picture of the author Bruce Wedding
    Maybe it's just me but I can't watch those videos. The guy is annoying and takes too long to get to the point. I'd prefer a slideshow where I can move at my own pace.
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  • Profile picture of the author shawnlebrun
    Like John Carlton said...

    "copy should be like a woman's skirt. Short enough to hold your attention and long enough to cover all the important parts"
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  • Profile picture of the author scrofford
    Copy should be as long as it needs to be to sell the product.
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