Questions About Web Copy for Business/Marketing Services

I highly recommend you get Dan Furman's book, Do the Web Write, to write copy for a services website, including the services page, about us page. etc.

Arzak, the hardest subject to write about is yourself or your business. But you need to write it out. Here are a few suggestions that I have learned from writing copy.

1. Treat yourself as a client. Ask yourself all of the same questions, dig deep into your own business and uncover those golden "hidden" nuggets that will set you apart from your competition.

2. Never use anyone elses case studies or testimonials. That could get you into some very "hot" legal water... You don't need them. Use your own sources of information. If you don't have any testimonials explain in your letter that you just open your doors for business and let the letter prove your copy. That is all you need, really.

3. One of the worse things you can do is give samples of copy that you have written. Every letter is going to be different, custom fit for your client.

Hoe that was useful to you.

Writing copy for yourself is very hard like simeone said above it is important to treat yourself as a client. Ask yourself these basic questions to get your creative juices flowing:

1) what problems does someone in your niches?

2 what changes will someone have in their life after they have bought your product course or service?

3 how will they feel 6 months down the road after having applied your product, course or service to their life and or business

4 ) whats Your story within your niche, how did you become who you are today?

5) how are they gonna receive the book or course, how long is the course or service?

6) any contact with you, included with the course, product or service and if so how long?

7) what kinda guarantee are you going to give with this book or course ( or in your case service)

Getting these questions answered helps me understand what I am selling and who I am selling to. from there I can generate a targeted message

Good luck

Jonathan Webb

I personally wouldn't recommend positioning yourself as providing a service. Remember, people want an outcome, not a service.

For example they don't really want "social media marketing." They want a source of warm leads who are happy to recommend their products to everyone they know.

Focus on the outcomes not the raw service. That's how you're going to stand out in a crowded marketplace.

As to long copy or short copy, go with whatever you need to fully sell what you're offering.

Just because everyone else is doing something doesn't make it the best way.

Test it and find out what works the best for you.

I wouldn't recommend using case studies from anyone other than your own clients.

To do otherwise, fails to anchor the outcome to you, and leaves any prospective customer to go off and figure it out on their own or to go shopping for whoever will do the job for the least amount of money.

Again, you're going to have to tailor each page on your site toward what the customer most wants as an outcome for their own business.

I don't know if you need a massive run on sentence filled with ellipses to get their attention, but please don't just have a tab that says "web design."

Try something more outcome-oriented like "high conversion web design" or "web design that turns leads to customers."

All I'd have to suggest is really getting to know who your prospective customer is and finding out exactly what they want.

When you can speak to them in a way that they feel like you're a perfect fit for exactly what they want, you'll stand out in a way that all the commodity marketing agencies just don't.

If possible, meet up with someone who you might consider a good fit for what you're offering and find out what they are struggling with and what their ideal outcome would be.

This information is great and helping you focus your marketing rather than just offering vague services.

Hope this helps.

Just skimmed over the replies since I can't sit down to read them properly right now, but in the meantime, I just wanted to say thanks for the responses!