Will Increased Smartphone and Tablet Use Impact Copywriting?
Here are some statistics (source: Smartphone Usage Statistics and Trends 2013 [Infographic] | AnsonAlex ):
2013 Smartphone Usage Infographic Highlights:
- By 2016, 80% of the US population will use mobile phones.
- By 2016, 50% of the US will use iPads / tablets.
- 97% of 18-29 year olds use smartphones to send text messages.
- By November 2012, over 20% of all blog visits came from a mobile device or tablet.
- Smartphone users are less likely to click on a link in a newsletter than computer users.
- Most common activities by smartphone users:
- SMS / text messaging - 90%
- Maps - 72%
- Surfing while traveling - 70%
- Surfing while in a restaurant - 64%
- While in a store - 63%
- Most common activities by tablet users:
- Web browsing - 88%
- Email - 84%
- Playing games - 72%
- Watching videos - 52%
Just wondering what your thoughts on the matter are?
-Clayton
http://www.ClaytonTerao.com
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