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Will Increased Smartphone and Tablet Use Impact Copywriting?

by Jason_V
4 replies
Smartphone and tablet use are on the rise and steadily increasing. I was just wondering if the medium in which the copy is delivered will transform the way in which copy will be written?

Here are some statistics (source: Smartphone Usage Statistics and Trends 2013 [Infographic] | AnsonAlex ):

2013 Smartphone Usage Infographic Highlights:
  1. By 2016, 80% of the US population will use mobile phones.
  2. By 2016, 50% of the US will use iPads / tablets.
  3. 97% of 18-29 year olds use smartphones to send text messages.
  4. By November 2012, over 20% of all blog visits came from a mobile device or tablet.
  5. Smartphone users are less likely to click on a link in a newsletter than computer users.
  6. Most common activities by smartphone users:
    1. SMS / text messaging - 90%
    2. Maps - 72%
    3. Surfing while traveling - 70%
    4. Surfing while in a restaurant - 64%
    5. While in a store - 63%
  7. Most common activities by tablet users:
    1. Web browsing - 88%
    2. Email - 84%
    3. Playing games - 72%
    4. Watching videos - 52%


Just wondering what your thoughts on the matter are?
#copywriting #impact #increased #smartphone #tablet
  • Profile picture of the author Alex Cohen
    Originally Posted by Jason_V View Post

    Smartphone and tablet use are on the rise and steadily increasing. I was just wondering if the medium in which the copy is delivered will transform the way in which copy will be written?
    Probably some.

    There are differences between direct mail copy and website copy. There are differences between website copy and video copy. And there are differences between video copy and webinar copy.

    Alex
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    • Profile picture of the author urban renewal
      Originally Posted by Alex Cohen View Post

      There are differences between direct mail copy and website copy. There are differences between website copy and video copy. And there are differences between video copy and webinar copy.
      True.

      One thing that really irks me is when someone starts an online sales page with, "dear friend, my name is so-and-so and I'm a blankety-blank"

      That works in direct mail where someone gets a letter in the mail and their frist thought is "who is this from and why should I care."

      But online, people's first impression is "where am I and what can I do here?"
      Signature

      -Clayton

      http://www.ClaytonTerao.com

      I'm a conversion consultant who helps you make more money online with your business.

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      • Profile picture of the author mrdomains
        Yes.

        Less copy, more images. Work it out.
        Signature

        Free action plan : Think less. Do more.

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        • Profile picture of the author Cam Connor
          Originally Posted by mrdomains View Post

          Yes.

          Less copy, more images. Work it out.
          And less attention-span, certainly. lol
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