How I focus buyers to my buy now button

by JustinDT Banned

Posted: 12 years ago 4 replies

COPY WRITING

I just finished doing a shorty copy report for a member here and though I would share my general strategy for funneling visitors to my buy button through the copy

Connect > Connect with your reader
Identify > Identify the problem they face
Explain> Tell them why they face that problem
Hook> Tell them the benefits of solving the problem and how it helps them( traffic, subscribers, etc)
Introduce > Introduce your product
Relate > Relate how your product fixes the problems above, and why your product parallels to success or the afore mentioned benefits
Concvince> List product specialties or results had by someone other than yourself
Summary> Summarize the options, do it the old barely working way or use this easy method, tool, coaching, etc to get it done quickly, effectively, with results.
Close> mention your phenomenal success rate with this product, awesome refund policy, great support team or whatever helps them achieve the goal.
Invite> Invite them to purchase, or more importantly invite them to succeed.

#button #buy #buyers #copywriting #focus

Don Schenk 12 years ago

Lots of arrows. Sorry, I can never resist a challenge.

Untitled Document

:-Don
- [ 3 ] Thanks
- 2 replies
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- saturdaygig 12 years ago
  
  I was gonna say, make sure the button is easy to find (surprising how often this isn't the case...you think its easy but you know where it is).
  
  I think Don said the same, only with a picture :-)
  
  Thanks
  
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- wordwizard 12 years ago
  
  Originally Posted by Don Schenk
  
  Lots of arrows. Sorry, I can never resist a challenge.
  
  Untitled Document
  
  :-Don
  
  That "button" is so funny! Thanks!
  
  But seriously... I've just found myself wondering if those big yellow belcher buttons and/or those big orange buttons are the best choice for offline businesses? And if so, should I use the full-size versions, or the half size versions that WordPress turned them into.
  
  They work great on internet marketing products, but I'm concerned that they might be just a tad flashy for offline businesses.
  
  In fact, I have a page with four buttons and was trying to get some feedback on which one of these would be best...
  
  http://www.richmondwebmarketing.com/test-buttons-page/
  
  I'm trying to balance making it easy to find vs making it not too big and obvious.
  
  What do you think?
  
  Thanks!
  
  Elisabeth
  
  Thanks
  
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Loren Woirhaye 12 years ago

I'm a fan of the "order form" approach. The offer, payment
terms and guarantee are summarized inside a box with a
broken line around the edge and the buy button is within
the box underneath.

Also, if it's a big product with a lot going for it, trial
closes are effective. They are lame and desperate
however if the product features and copy do not
support them. Watching infomercials is a good
way to understand trial closes.
- Thanks
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