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"X" Reasons why...

by CreekChub
9 replies
I'm a typical "offline" guy. I work with small to medium sized business in a variety of markets, providing a variety of online services. Web design, local SEO, and video production mainly.

I've got this hairbrained idea that I'm going to launch a niche-specific marketing campaign based on "X" Reasons why... Email, print, etc. I'll be driving them to a squeeze page and white paper, of sorts - that is tailored to their particular market.

3 Reasons why your blue widget isn't selling enough...
5 reasons why your widget-stick site isn't converting...

That sort of thing. My question to you folks - what's the optimum number of reasons, from a copywriting perspective? 3? 11? What's your opinion on too many, or too few?

Yes, I'll split test. Yes, I've have some of my own ideas (I'm leaning towards 6 as my magic number). No, I'm not a copywriter, and I'm not a marketing guru. Just looking for some opinions from guys who do this sort of thing for a living. I tend to fumble through things, and I'm sort of hoping I can at least get a head start on this one.

Thoughts?

Edit: Damn. I'm already leaning towards 7. See why I could use a hand?
#reasons
  • Profile picture of the author Arzak
    I was going to suggest 7 too. 3, 11, and 21 also work well.
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  • Profile picture of the author Raydal
    Whatever number you choose make it ODD except for 10.
    Also make it believable.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author CreekChub
      I'll make it believable. That's part of the problem. I could make "42 reasons why" believable, but doubt anybody will stick long enough to read it all.

      These aren't IM folks, so I have a little more leeway, but thought I would see if there was an "accepted" number of bullet points to hit in a short email or mailer. I can expand a little more on the squeeze page.
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  • Profile picture of the author deezn
    Yikes. I just wrote a report with 8. Should I change it? It's quite catchy. The Dirty 8. 8 Dirty tricks XXXX will use on you.

    Should I change it 7? Everyone in my industry uses "7 Mistakes that can ..."
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    • Profile picture of the author urban renewal
      Originally Posted by deezn View Post

      Yikes. I just wrote a report with 8. Should I change it? It's quite catchy. The Dirty 8. 8 Dirty tricks XXXX will use on you.

      Should I change it 7? Everyone in my industry uses "7 Mistakes that can ..."
      If 8 is what you need, go with 8. Maybe make it rhyme... the "great 8" or something... or make it an alliteration... "the elegant 8"...
      Signature

      -Clayton

      http://www.ClaytonTerao.com

      I'm a conversion consultant who helps you make more money online with your business.

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      • Profile picture of the author RRG
        I always use odd numbers.

        "7 Secrets" is a good one. Alliteration as a bonus.
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        • Profile picture of the author CreekChub
          I ended up going with "7 Mistakes that..."

          Rolling out next week. We'll see if it produces.
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