Lies. When is it too much?

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Interesting observation I made just today.

A very successful weight loss product on Clickbank has made a few changes in their 'story' the last year or two.

The woman who was once the 'Drs' wife, is now just a 'favourite patient'.

Furthermore, his own name has changed somewhere along the line.

I'm assuming he doesn't have a 'clinic' either, but perhaps he does.

Am I the only one that finds this sort of thing a little weird?

Can't people be themselves online, or is it just about the sale and any story will do?
#copywriting #lies
  • People lie all the time in sales, internet marketing especially so (since it is so easy to hide your true identity).
  • It isn't that big a deal in terms of the other lies that are spouted.

    In my eyes, though, changing those sort of details could be detrimental to your credibility if people find out.
  • Did you read the fine print? Sometimes marketers will place in the
    fine print that the stories are not real but illustrative. I don't know
    the copy you are referring to but I know many marketers would
    use such stories and 'disclaim' it in the disclaimer.

    I'm not justifying the practice but just illuminating it.

    -Ray Edwards
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