How does this title sound?

12 replies
I'm writing an ebook and having a hard time comming up with ideas for the title. So far I'm considering "STEPS FOR SUCCESS IN AFFILIATE MARKETING" Does anyone have any better ideas?
#ideas #sound #title
  • Profile picture of the author Alex Cohen
    What's different about your ebook than a thousand other ebooks on the same subject? Whatever it is, work it into the title.

    If nothing's different, stop wasting your time.

    Alex
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    • Profile picture of the author sethczerepak
      Originally Posted by Alex Cohen View Post

      What's different about your ebook than a thousand other ebooks on the same subject? Whatever it is, work it into the title.

      If nothing's different, stop wasting your time.

      Alex
      Have to agree with Alex on this, you're targeting a damn competitive and saturated marketplace. You need more than just a clever title, thousands of those out there. Who is it for, what specific type of affiliate marketing are you teaching and what's brand new about your concept?

      In marketing, new beats better every time. Something different is almost always considered better by default, and it's more memorable. I'd advise to stop thinking about your book's name and start thinking about what brand new category you're creating with it.
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  • Profile picture of the author ewenmack
    Originally Posted by twinkenterprises View Post

    I'm writing an ebook and having a hard time comming up with ideas for the title. So far I'm considering "STEPS FOR SUCCESS IN AFFILIATE MARKETING" Does anyone have any better ideas?
    Here's a novel idea,
    do some research on your target buyers
    and those competing for their attention.

    Once you've done that,
    come up with a title that has them thinking...

    "that's for me!".

    And if they don't have that instant reaction
    all your work has been wasted.

    You can only get that response by understanding your market
    better than anybody else does.

    Looks like you've got some work to do.

    Best,
    Ewen
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  • Profile picture of the author travlinguy
    Yeah, baby. Gimme some of that...

    Affiliate Marketing Showdown
    Forbidden Secrets
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  • Profile picture of the author twinkenterprises
    Thanks for your help. The book is actually written already. just adding a little more to it and editing.

    I know it's a saturated market, but I've compiled research from physical books and journals, so it's a little more credible then a lot of what is out there. I even included a bibliography.
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    • Keep in mind the purchaser does not much care about your research or that you have a bibliography. He focuses on benefits ... benefits to him. Since you have a finished book it should be easy to identify the appeal. Not who t appeals to -- although that is important -- but the appeal as an ad agency would use the term as a prelude to writting an appeal. Good headlines come out of understanding the apeal and good titles do as well; after all a title is a form of headline.

      There was a longstanding debate among air conditioner manufacturers as to what the public was most concerned about: The heat or the humidity. Finally one of them (I forget which one) decided to run 12 split run ads testing both appeals. Hands down heat was the top concern.

      On all these issues it is appeal first and then headline or in your case title. Here are a few simplistic examples but make your own list:

      1) Quick and easy money which might translate into: Affilate Marketing Secrets Exposed That Will Make You BIG, BIG $$$$ Almost Overnight.

      2) Boost Your Current Affiliate Earnings: Affilate Marketing Secrets Exposed That Will Triple Your Existing Affiliate Marketing Income Almost Overnight.

      Don't fear a long headline but if a short snappy one says everthing you think is important that works as well. Your potential buyer has something they want ... apeal to that want.
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      • Profile picture of the author twinkenterprises
        I thought having a bibliography would add credibility. Like getting information from experts rather then coming up with everything myself. I thought it'd make the book stand out from other ebooks where it's rare to find the source of their information
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    • Profile picture of the author sethczerepak
      Originally Posted by twinkenterprises View Post

      Thanks for your help. The book is actually written already. just adding a little more to it and editing.

      I know it's a saturated market, but I've compiled research from physical books and journals, so it's a little more credible then a lot of what is out there. I even included a bibliography.
      That's great, but you know what readers say to that? They say "So what?" The key line in my response was the line about different and new being more important than better. You're still talking about why your product is better, that's not the point...everyone is trying to say that.

      Perception, my friend, is all that matters. You're making a typical beginner mistake and stating your perception of the book, thinking that should be enough for the reader. It's not. Products aren't what matter in copywriting, perceptions matter. Do you really think there's anyone out there with a competing book who will NOT claim to have done research? Will any of them claim NOT to be credible?

      Do you think they'll have a list of reasons why they're more credible? You bet. It doesn't matter if they are or not either...all that matters is the CUSTOMER'S perception. The customer's mind is already saturated with so many affiliate marketer courses, books etc, that the mind is forced to lump them all into the same category. You need to position your book, not as something better, but as something NEW. Create a brand new category in the customer's mind...something people can look at without having a lot of past baggage, disappointments to tie to the product type.
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  • This should help.

    My notes from "Breakthrough Advertising" - I am so hoping I'm not breaking any (c)'s...(full credit for this indispensable information to Eugene Schwartz).


    First stage of market sophistication - Is being first in the market.

    Prospects have no sophistication about the product at all.

    So be simple, be direct, just tell it like it is.

    Name either the need or the claim in your headline – nothing more.

    Dramatize the claim in your copy, then bring in your product, and prove it works.


    Second stage of market sophistication - Exists in early competition. And the direct claim is still working

    Copy the successful claim of the first to market, but enlarge on it.

    Eventually claims become unbelievable or lose meaning, like washing powder that cleans ‘whiter than whites’.

    At this stage you are into the third stage.


    Third stage of market sophistication - Prospects have heard all the claims, all the extremes. Now you must distinguish a new mechanism to prove the difference in effectiveness of your products vs. the competition.

    Here you will bring identification of the mechanism into the headline.

    Avoid the competitions claims.

    Shift from what the product does, to how it does it.

    Then the claim can be stated.

    So here in the 3rd stage, the promise itself is subordinated to the mechanism (the process) by which it is achieved.

    In the 3rd stage, new people enter the market, the desire for fulfillment never fades, but dissatisfaction builds up, so the 3rd stage can't be perpetual, it fluctuates into the 4th stage.


    Fourth stage of market sophistication - Elaborating now on the mechanism itself.
    A new stage of elaboration and enlargement. But this time, the elaboration is concentrated on the mechanism, rather than on the promise.

    Simply elaborate or enlarge upon the successful mechanism.

    Make it easier, quicker, surer.

    Allow it to solve more of the problem; overcome old limitations; promise extra benefits.

    Embellishing the mechanism with greater clarity, proof, or augmented aspects of the process


    Fifth stage of market sophistication - Here your market no longer believes the ads. No longer wishes to be aware of your product as it doesn’t satisfy.

    The fifth stage problem is a problem of identification.

    You must create a sense of identification between the product and the prospect.

    Often through visual appeals.


    I know, it takes a few moments to sink in. But work out where your "audience" is at.

    They'll certainly be in the 3rd, 4th or 5th stage.

    When you pinpoint the "stage" you'll have the "formula" for the perfect title (in essence the headline).
    for your ebook.

    Steve
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    • Profile picture of the author ewenmack
      Originally Posted by Steve The Copywriter View Post

      This should help.

      My notes from "Breakthrough Advertising" - I am so hoping I'm not breaking any (c)'s...(full credit for this indispensable information to Eugene Schwartz).
      Steve, the poster appears too fixated on his book,
      to care about his potential customers
      and how his book will suit them to a T.

      Best,
      Ewen
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  • Well the poster better had read it because it took me ages to type it.

    But yes sometimes the "owner" is far too close to their product and forgets all about the good people who should buy it.


    Steve
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  • Profile picture of the author twinkenterprises
    Steve, I did read your message. Thank you
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