How does this title sound?

What's different about your ebook than a thousand other ebooks on the same subject? Whatever it is, work it into the title.

If nothing's different, stop wasting your time.

Alex

Here's a novel idea,
do some research on your target buyers
and those competing for their attention.

Once you've done that,
come up with a title that has them thinking...

"that's for me!".

And if they don't have that instant reaction
all your work has been wasted.

You can only get that response by understanding your market
better than anybody else does.

Looks like you've got some work to do.

Best,
Ewen

Yeah, baby. Gimme some of that...

Affiliate Marketing Showdown
Forbidden Secrets

Thanks for your help. The book is actually written already. just adding a little more to it and editing.

I know it's a saturated market, but I've compiled research from physical books and journals, so it's a little more credible then a lot of what is out there. I even included a bibliography.

This should help.

My notes from "Breakthrough Advertising" - I am so hoping I'm not breaking any (c)'s...(full credit for this indispensable information to Eugene Schwartz).


First stage of market sophistication - Is being first in the market.

Prospects have no sophistication about the product at all.

So be simple, be direct, just tell it like it is.

Name either the need or the claim in your headline – nothing more.

Dramatize the claim in your copy, then bring in your product, and prove it works.


Second stage of market sophistication - Exists in early competition. And the direct claim is still working

Copy the successful claim of the first to market, but enlarge on it.

Eventually claims become unbelievable or lose meaning, like washing powder that cleans ‘whiter than whites’.

At this stage you are into the third stage.


Third stage of market sophistication - Prospects have heard all the claims, all the extremes. Now you must distinguish a new mechanism to prove the difference in effectiveness of your products vs. the competition.

Here you will bring identification of the mechanism into the headline.

Avoid the competitions claims.

Shift from what the product does, to how it does it.

Then the claim can be stated.

So here in the 3rd stage, the promise itself is subordinated to the mechanism (the process) by which it is achieved.

In the 3rd stage, new people enter the market, the desire for fulfillment never fades, but dissatisfaction builds up, so the 3rd stage can't be perpetual, it fluctuates into the 4th stage.


Fourth stage of market sophistication - Elaborating now on the mechanism itself.
A new stage of elaboration and enlargement. But this time, the elaboration is concentrated on the mechanism, rather than on the promise.

Simply elaborate or enlarge upon the successful mechanism.

Make it easier, quicker, surer.

Allow it to solve more of the problem; overcome old limitations; promise extra benefits.

Embellishing the mechanism with greater clarity, proof, or augmented aspects of the process


Fifth stage of market sophistication - Here your market no longer believes the ads. No longer wishes to be aware of your product as it doesn’t satisfy.

The fifth stage problem is a problem of identification.

You must create a sense of identification between the product and the prospect.

Often through visual appeals.


I know, it takes a few moments to sink in. But work out where your "audience" is at.

They'll certainly be in the 3rd, 4th or 5th stage.

When you pinpoint the "stage" you'll have the "formula" for the perfect title (in essence the headline).
for your ebook.

Steve

Well the poster better had read it because it took me ages to type it.

But yes sometimes the "owner" is far too close to their product and forgets all about the good people who should buy it.


Steve

Steve, I did read your message. Thank you