Idiot's question about training as a copywriter

10 replies
Hello guys and gals,

I've been training my copywriting skills and I encountered a problem.
Namely, I don't have products in some niches I want to practice. For example, I have no product in weight loss, but I'd like to get good at writing for weight loss market.

So, the question... What to write copy for? Imaginary super-product? Or take somebody's product and write copy for it?

Suggestions highly appreciated.

#copywriter #idiot #question #training
  • Profile picture of the author ASCW
    Study the niche. Find controls and copy them by hand.

    As for everything else. Do all of the above.

    Site being revamped.

    If you want help with copy stuff, pm me.


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  • Profile picture of the author sethczerepak
    You're going to do better if you pick one niche and specialize in it. Get your hands on every great sales letter ever written in that niche and rewrite as many of them as you can by hand. If people see you as a specialist in one niche, they'll be much more likely to pay you premium fees.
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  • Profile picture of the author Alex Frei
    Thanks for the suggestions!

    RuthRNM, thank you for a very good point! I'm leaning towards this option right now.

    Writing by hand will make me a good copyrewriter. I tried it, got some results, but reading or even listening to video sales copy works much better for me. Besides, that way I can digest much higher volume.

    Back to my original question though...

    What did you do before you started writing for a fee (for the 1st time)?

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  • Try writing for some Clickbank products like this:

    No Product? Start With Bypass Surgery - The Michel Fortin Blog

    Or just take some Amazon products and write letters for those.

    Heck, when David Raybould started, he would take random stuff around his house and writer letters for them:

    "… you’ve started writing ads of your own for mundane household objects (believe me if you’ve never done this, NOTHING sharpens your benefit-finding chops more than writing a salesletter about your kitchen knives, or shower curtain or whatever)…"
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author shawnlebrun

    I've done this in the past.

    1. Find a market where there are a lot of people actively searching for a solution to their problems (weight loss, dating, finance, jobs, health)

    2. Write the best sales letter you can

    3. invest in traffic so you can test it out and see if it converts.

    4. on the download page, tell them that it was a marketing test and that you'll
    be instantly refunding their purchase and giving them the product for free
    once it's done.

    5. personally email those who bought and explain that you were doing
    market research and that you apologize for the inconvenience. tell
    them that once the product is done, you will send for free.

    6. get solid conversion numbers. if it sucks, you could start over.

    but if it converts and works well, you can then use that proof
    to approach other businesses in that niche who have shitty copy.

    you can say "this letter has already been proven to convert at

    if you do your homework, you can see which sites aren't converting
    at all. that would be about 80% of all sites on clickbank in their
    respective markets.

    then, with solid numbers you have a lot more leverage because you
    can prove that you have a winning sales letter.

    then, it's up to you if you want to sell the letter outright
    for a fee or even license it to others.

    I've written sales letters/ads in markets here in my home town
    that i spent money to test and run ads in the paper.

    if the copy worked, i then took it further and contacted
    businesses in that niche who needed copy. Realtors, personal
    trainers, plumbers, etc...

    then, you can sell them the copy or license it.

    but again, you need proof that it works.

    this gives you much more leverage.

    this is just an approach I've used in the past.

    kinda pain in the butt, but the end result was i just
    wanted proof the copy would convert, because i wanted
    to approach others with that proof, to use as leverage.
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  • Profile picture of the author Alex Frei
    Joe! That's an aaaaawesome link there. Thank you very much. That's what I'm doing right now and now I know how to amplify my efforts. Thanks!

    Shawn, I was thinking of this before. And I've heard one of the "gurus" talk about it... I just feel weird about "letting people down", getting them all psyched up about buying and then saying "sorry, this product doesn't exist". But yes, I agree that it's definitely worth a try...
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  • Alex,

    Writing stuff on the inter web can take a while to kick in.

    You've got to create your epic masterpiece and then get the traffic.

    Nothing to stop you using all the suggestions and apply them to "bricks and mortar" businesses.

    Sales letters, postcards, flyers posters - the response can be a lot quicker.

    And you'll find out how good your copy is a lot faster.

    The sooner you get the elation and the adrenaline rush the better you'll feel.

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    • Profile picture of the author AndrewCavanagh
      Originally Posted by Steve The Copywriter View Post

      Nothing to stop you using all the suggestions and apply them to "bricks and mortar" businesses.

      Sales letters, postcards, flyers posters - the response can be a lot quicker.

      And you'll find out how good your copy is a lot faster.

      The sooner you get the elation and the adrenaline rush the better you'll feel.


      It's also a lot easier to get hired by a brick and mortar business and
      often a whole lot easier to make them some good money (because
      most copy done by brick and mortar businesses is just AWFUL).

      You do have to remember that a local business won't be hiring a
      copywriter (they don't see the value in it).

      But they'll happily hire a marketing expert or an advertising doctor...
      or any title that taps into what they understand that's important
      to THEM.

      Kindest regards,
      Andrew Cavanagh
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  • Yes, good point Andrew, best not to call yourself a "copywriter" nobody knows what the hell it means (well very few do).

    I always say - "I write Ads then the (big benefit of what they do).

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