Scientific Advertising Crib Notes....
I recently recommended to one of my copy students that he needed to find and read Scientific Advertising by Claude Hopkins.
In his travels, he found this neat little cheat sheet on that book while he was searching on Google.
This is a book you need to read, but for those who have and would like a reminder/refresher... these notes are actually pretty good...
http://fitness-copy.com/SA.pdf
In his travels, he found this neat little cheat sheet on that book while he was searching on Google.
This is a book you need to read, but for those who have and would like a reminder/refresher... these notes are actually pretty good...
http://fitness-copy.com/SA.pdf