In the early Sixties "Printer's Ink" magazine asked copywriter Howard Luck Gossage to contribute to a feature they were running - "The ad I'll never forget".
Gossage was very impressed by a spot he'd seen in a 1925 edition of the Connellsville, Pa. paper.
It was a full-page ad
for a haberdashery. Set in large wood-type. With the headline -
MONSTER SHIRT SALE
That ad got a LOT of attention.
Seems the typesetters had left an "R" out of the headline. So in reality it read -
MONSTER SHIT SALE
BTW back in those days, Connellsville was a wealthy coal-mining center. It had more millionaires per capita than any other city in the United States and was known as the "Coke Capital of the World" - due to the amount and quality of coke produced in the city's beehive ovens.
I'm guessing they dropped that slogan.