Order of Copy (Headline, Promise to solve, etc, etc) ...what's right?
I know Ryan Deiss put out a pretty good program I bought a few years ago called ugly sales videos (or something like that)...
But when creating a sales video what order do you make your sales copy?
For example:
1) Headline - something to grab their attention
2) Point out the problem and promise to fix it by the end of the presentation (typically a couple paragraphs)
etc
etc
Is there more info about this ...or a recommended order to follow?
Like when do you give your money back guarantee?
When do you offer the additional bonuses (before or after you show the price the 1st time and make the 1st offer)?
What do you guys think? Thanks!
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