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Business blogs with personalities

by WishpondTech
1 replies
I'm writing a blog post on how brands are using personalities in their blog marketing. For example, Walmart uses "PennyWise" as a blogging persona to connect on a more personal level with a market.

Anyone have more examples of this practice?
#blogs #business #marketing #persona #personalities
  • Profile picture of the author WishpondTech
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    • Profile picture of the author Alex Cohen
      Personality can be an important part of a marketer's positioning strategy.

      Notable examples include the Rich Jerk (who insulted his prospects), Matthew Lesko (excitable and wears question-mark suits), and Frank Kern (surfer dude persona).

      Alex
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