Can We Use The Unchanging Psychology Of Society To Promote Sales?

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Is it possible to create trust, tell a believable story, justify the expenditure and create a burning need in our sales base that will allow for the purchase of a good or service that is not able to be held in the customer's hands? This is what great sales copy can do.

That is the object of a grand sales letter, the weaving of which is left to us warriors to create and introduce to the market place.

With the instructive nature of "the direct marketing greats" who have gone before us these secrets lie waiting for us to gather and use like picking roses from the garden.

Who are your favorite copywriting "giants" in the field? Who is your top favorite person to learn these skills from?
#promote #psychology #sales #society #unchanging

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