I recently published a little guide for new copywriters that details 10 'rules' you should try to follow when starting out in direct response copywriting.
I'd be interested to hear your thoughts on them and where you agree/disagree.
And if you want to see my reasoning behind each, the guide is free for a tweet or share here: https://www.paywithatweet.com/pay/?i...b272b33f2707b0
Here are the 10 rules I settled on:
1. Always speak to your reader as if talking to a friend
2. Do not assume knowledge in your reader
3. Allow small mistakes to improve your copywriting
4. Don't force a headline when it just doesn't work
5. Always give your reader a win/win opportunity
6. Never ask a direct question in a headline
7. Use simple but varied vocabulary
8. Always be feeding your brain
9. Be willing to swallow your creative pride
10. Make everything about direct response copywriting
Of course, some rules are made for breaking, but I think it's a decent selection for newbies.
What do you reckon?