Dissect This Sales Funnel...

by rimam1
8 replies
Hey guys,

I'm promoting my own product in the fitness niche, so I wanted to dissect someone else who's doing well also.

It's MAX Workouts by Shin Ohtake - High-Intensity Workout Routines That Get You Lean & Fit, Fast!

I know he gets between a 1% to 2% conversion rate. I know that for a fact... it's most likely even higher. I do know that his traffic is coming from Google AdWords. I've even used some of the common PPC tools to see what keywords he's using.

He's done a great job in the following:

1). A clean, simple layout

2). A really good article that captures your attention BEFORE he sends you to his sales page

3). A nicely designed optin form

4). A strong call to action for both men and women

5). A really informative video sales letter with testimonials on the sales page

Mind you, he's converting cold traffic from Google AdWords, not presold people from an affiliate email list.

So I've created a product of my own and want to model that style. The problem is that I'm not-profitable with paid traffic yet. I'm split-testing like crazy to improve conversions, but at this point I can't figure out what I'm doing wrong. I'm using Facebook ads at the moment.

My presell page is at The Science of Getting Ripped | Proven Diet Hacks and Workout Tricks to Burn Fat and Build Muscle in Half the Time

Now that guy is a really good guy, and I do not want to blatantly copy or steal from him. He worked hard and he deserves all of the success he has. I do believe in learning from others though. So I implemented a similar sales funnel, but mine just isn't profitable yet.

I've tried sending my traffic to a squeeze page, but it hasn't converted at higher than 9%. What has made me sales is sending traffic to my presell, and then having a fraction of those people go to my sales page.

I'm still not profitable, so I'm wondering what I could do differently.

Thanks in advance!
Raza

P.S.
My sales letter was written by a top-notch Warrior, so I think my headline and sales copy is stellar. I'm wondering if I'm doing something wrong on my presell page.
#dissect #funnel #sales
  • Profile picture of the author DanteRomero
    What's the e-mail sequence like after the squeeze page? If it's good, you'll eventually be profitable end-to-end. Just losing some upfront. I'd recommend improving your e-mail sequence rather than redirecting to a sales page.

    Not building a list is making you some quicker cash right now, but that's not building a long-term asset the way it is to have a list you can mail to for years.

    Another thought, is where to apply your time right now. I know a lot of guys who, because they have minimal time per day, did well by focusing on getting their PPC nailed down to the line of diminishing returns, before going onto extend the e-mail sequence after it.

    What you need depends a lot on your whole story. If you want to talk more, send me a PM so I can find out more about your situation and then I could give more targeted, more helpful advice.
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  • Profile picture of the author Memetics
    It's quite good yet I suspect it would be lost in the forest if you're using facebook ads as your medium as there seems to be a generic structure to this type of ad involving "tricks" and "hacks".

    Consider turning the verbs "Build" and "get" into their transitive form so the header reads....

    "Quiz: Building Lean Muscle And Getting Ripped..."

    This adds inertia/impetus to the sentence by giving it "energy" and forward momentum and also making the reader infer there is a causal connection to the next piece.

    For the second part: " With These 6 Scientific Workout And Diet Tricks"

    Consider modifying to :"With The Latest 6 Scientific Workout And Diet Methods"

    "Latest" makes the reader infer the information is scarce elsewhere-and so valuable- and "methods" instead of "tricks" implies that there is scientific rigour to back up the claim.

    In the same vein consider changing "Take this short quiz if you want to get ripped in 3 hours/week." To... "Take this short quiz on the latest research if you want to get ripped in 3 hours/week."

    That should help.
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  • Profile picture of the author Curtis2011
    The first thing that I noticed was the poor choice of font for the <h1> tag.

    The font should be easy enough to read that you can recognize the words in a fraction of a second. This font is not, and should be changed if he cares about anyone reading it.
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    • Profile picture of the author rimam1
      Thank you all for your help so far.

      I know it's possible to refine this thing... if that guy is doing it, I know I can too. I just need to figure out what I need to fix in my sales funnel.

      Since I'm paying for traffic, I'm very sensitive to every step in the process. I'm getting visitors, I just need to convert them better. If I could break even on my advertising costs, I'd consider that a milestone.

      Anything else I could improve?

      Thanks!
      Raza
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      • Profile picture of the author sethczerepak
        Originally Posted by rimam1 View Post

        Thank you all for your help so far.

        I know it's possible to refine this thing... if that guy is doing it, I know I can too. I just need to figure out what I need to fix in my sales funnel.

        Since I'm paying for traffic, I'm very sensitive to every step in the process. I'm getting visitors, I just need to convert them better. If I could break even on my advertising costs, I'd consider that a milestone.

        Anything else I could improve?

        Thanks!
        Raza
        Use a video sales letter. I know four million dollar earners in this niche and all of them swear by video...considering the demographic you're targeting, it makes perfect sense.
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  • Profile picture of the author Grain
    Your headline is sapped completely of all attention.

    Eyes move immediately to pictures. Hard to look to the left. Get a picture of the two people looking at the headline, while still flashing their abs.

    Black and thin font? Seriously?

    The speed of reading is not there. It's not easy to roll off the mental tongue.

    Your headline is obviously a swipe. It's a benefit headline, targeting a pretty simple sophistication.

    If you're going to go with it, I highly suggest that you do a testing on your prospects first. Have they seen other products? If it's a simple sophistication, it's fine to go with a big benefit - old school.

    But if the market's pretty sophisticated, you definitely need an angle and a big theme for your copy.
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  • Profile picture of the author max5ty
    Raza...I'm going to throw something out there for you to kick around in your head.

    --my quick elevator talk about marketing your product--

    Have you ever thought of going in a whole new direction?

    Let me explain...

    The whole get lean thing has a lot of angles that can be played. Right now you're limiting your market pretty much to those who "work out".

    Think in broader terms. Use a bigger net...go after all the fish in the ocean.

    Once you take a concept and widen it's appeal, you find the marketing aspect comes easier.

    Did you know exercising and getting lean also makes you look younger?

    Of course YOU do...

    You know how many people want to look younger?

    Lots and lots...more than are looking to get lean.

    Guess what? They just don't realize yet that getting lean just could be their answer to looking younger. That's where you could come in.

    As Brian said, you're breaking into a very competitive field.

    Having said that...the anti-aging field is also crowded...however, some fields can handle the competition better than others. The anti-aging thing has an unlimited supply of customers. The whole get lean thing greatly limits your customer base.

    Change your marketing strategy and greatly increase your pool of customers.

    Same product, just a different approach.

    In the past I've heard people crying the blues because they couldn't get any traction with their product...usually, and almost always they were limiting their customer base by squawking to a nearly empty room. The crowded room was just down the hall, and it was full of eager customers that had no clue their answer was a couple doors away. Wasn't their fault they didn't know...the guy selling the other product wasn't wise enough to use the right angle in his marketing.

    See where I'm going with this?

    "Wipe Out 20 Years Of Aging In 6 Months?"

    Think that headline would get more attention then the one about hacks to get lean?

    The above headline is an example of one that worked quite well.

    I'm just giving you a quick thought of another way you could go. You may come up with something even better.

    I congratulate you for being in great shape...I also want you to be successful.
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