Dissect This Sales Funnel...
I'm promoting my own product in the fitness niche, so I wanted to dissect someone else who's doing well also.
It's MAX Workouts by Shin Ohtake - High-Intensity Workout Routines That Get You Lean & Fit, Fast!
I know he gets between a 1% to 2% conversion rate. I know that for a fact... it's most likely even higher. I do know that his traffic is coming from Google AdWords. I've even used some of the common PPC tools to see what keywords he's using.
He's done a great job in the following:
1). A clean, simple layout
2). A really good article that captures your attention BEFORE he sends you to his sales page
3). A nicely designed optin form
4). A strong call to action for both men and women
5). A really informative video sales letter with testimonials on the sales page
Mind you, he's converting cold traffic from Google AdWords, not presold people from an affiliate email list.
So I've created a product of my own and want to model that style. The problem is that I'm not-profitable with paid traffic yet. I'm split-testing like crazy to improve conversions, but at this point I can't figure out what I'm doing wrong. I'm using Facebook ads at the moment.
My presell page is at The Science of Getting Ripped | Proven Diet Hacks and Workout Tricks to Burn Fat and Build Muscle in Half the Time
Now that guy is a really good guy, and I do not want to blatantly copy or steal from him. He worked hard and he deserves all of the success he has. I do believe in learning from others though. So I implemented a similar sales funnel, but mine just isn't profitable yet.
I've tried sending my traffic to a squeeze page, but it hasn't converted at higher than 9%. What has made me sales is sending traffic to my presell, and then having a fraction of those people go to my sales page.
I'm still not profitable, so I'm wondering what I could do differently.
Thanks in advance!
Raza
P.S.
My sales letter was written by a top-notch Warrior, so I think my headline and sales copy is stellar. I'm wondering if I'm doing something wrong on my presell page.
"Perfection isn't important. Improvement is."
First we believe.....then we consider.
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Kind Regards,
Grain.
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