Anyone Completed The DMA Certified Marketing Professional Program?

Personally, I'd be wary of dropping 3K on any kind of "certification" within the world of marketing. I guess it would really depend on the teachers and since I can't view the instructor list there's no way of telling if the course is good or not.

So... before I became a cop, I dropped a ton of money on a Criminal Justice
degree.

In all honesty, 2 weeks on the street taught me what 2 years of school couldn't.

A few years ago, I went back to school (no idea why) and took some marketing courses. Class description looked a lot like the one posted for this cert.

Biggest waste of time and money EVER.

I learned 10 times more from a few books by Claude Hopkins and Dan Kennedy.

Look, there are "book smarts" and "real world smarts" and judging from the description for this cert... it looks like it will give you the book smarts.

But you'll learn more from master salesmen who can teach you in their $20 books.

Like most degrees and certs these days, they're mostly useful if you're looking to land a position in a company/agency.

But if you're interested in learning marketing for the real world, I'd personally be pretty leery of this simply because of their description.

I mean, it's for a marketing cert and yet their marketing lingo sucks.

If you're gonna sell something about marketing, at least write so we can understand you.

To be a quote from motivational speaker Brian Tracy, "Some of the world's most educated people are working for people who barely finished high school".

When I worked in the massage therapy field, I had tons of additional certifications and even 2 health degrees. Other therapists were impressed by them. Clients couldn't care less. They were more worried about whether I could deliver treatments that got them out of pain which quickly became my forte'.

When I moved into the copywriting industry in 2006, I quickly realized copywriting clients don't care about certifications.

At all.

They care about results... as in can you produce positive results for them.

To date, I've had maybe one prospect ask me if I have any marketing degrees or certifications (I don't).

I've had many clients who haven't bothered to ask me because I've produced a lot of new sales for their businesses.

Like Shawn said... if you're going for a corporate type of job, then maybe it's an impressive certification.

But in the direct response marketing arena, it's worthless IMHO.

My 3 cents,

Mike