..the end of ____ as we know it...
...the DEATH of ____...
The public can never get enough of these types of doomsday prophecy memes.
The newest one in internet marketing, just starting to spin up, is the Great Gmail Slap of 2013.
Please don't debate the veracity of that particular freak out in this thread.
I'm hoping some of the very smart brains in this section will dig in a little and we can suss out WHY the public goes bonkers about them - and how to harness that energy for our greedy, money-grubbing clients and ourselves as filthy capitalist pigs.