A Behind the Scenes Look at My New Product (and a message for other developers.)

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#copywriting #copy #product #real #reflect
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  • Blimey Mark you had us all worried for a few minutes.

    We thought you might be starring in the video's.

    Seriously, I'm sure with all your work and effort all will go well.


    Steve
  • Niche - Couples looking to rekindle the spark they had in the beginning of their relationship.

    Mechanism - massage.

    The demand exists. Hopefully the new mechanism will appeal.

    Alex
  • It's a lot cheaper than a mercedes, 5 star holiday or a divorce.


    Steve


    P.S. I'm not that keen on the title - it just sounds a touch too mechanical.

    I would have played about with names like "Honeymoon Reawakening", "Honeymoon Revitalized" or "Your Sensuous Honeymoon - Every Day" maybe "Relive Your Honeymoon"

    Or even "More Fun Than Your Honeymoon" on the basis that the wives might remember that the groom feel asleep during it.
    • [1] reply
    • Oh, I'll be in there. I have to demonstrate the techniques, describe what they do... then coach the couple in utilizing them.

      Exactly.

      And now that I'm beginning to understand the product better, the copy and positioning is much clearer.

      Again, exactly.

      I already have my guy researching the average cost of divorce and therapy - so I can use some hard numbers in the copy.

      Mark
  • Sounds like a winner to me. Is this your first product for the massage market?
    • [1] reply
    • Yeah it's the first, but it's one of numerous ideas I've been noodling with in this space for a couple years.

      I've been taking less client work to finally get another two or three products out there by year's end.

      I have 5 or 6 couples who are going to utilize the video series and provide testimonials. But I'll probably put some classified ads out and gather more social proof.

      My video guy has some connections at a local yoga studio and I might be able to set up some tables and do a live demonstration on multiple couples - which would be recorded and used for advertising. Should be fun.

      Mark
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