We build automated customer referral programs for online retailers.
Currently, we're using a simple "Increase your sales with a customer referral program".
So we're selling "increase your sales". But I'm wondering if there's something better we could focus on.
We could sell convenience. It's easy to integrate into your store, and it's completely automated so you can just set it and forget it.
We could sell engagement. Referral programs help you build more intimate relationships with your customers and fans. You'll earn more brand loyalty. You'll have a better understanding of who your best customers are (in terms of who works the hardest to talk about your brand, and who gets the most sales for you).
We could sell ambition. GROW your business. Get more customers.
I'm not sure how I should prioritize that. What do retailers care about most? Which appeals to the best? Should I try to include everything, would that be overwhelming? Should I try using something different each month, and see what works best?
Your perspectives and criticisms are deeply appreciated. <3