Refining copy focused at selling customer referral programs to online retailers

6 replies
Hey, so I'm trying to figure out if I could further optimize the (admittedly weak) copy that we use.

We build automated customer referral programs for online retailers.

Currently, we're using a simple "Increase your sales with a customer referral program".

So we're selling "increase your sales". But I'm wondering if there's something better we could focus on.

We could sell convenience. It's easy to integrate into your store, and it's completely automated so you can just set it and forget it.

We could sell engagement. Referral programs help you build more intimate relationships with your customers and fans. You'll earn more brand loyalty. You'll have a better understanding of who your best customers are (in terms of who works the hardest to talk about your brand, and who gets the most sales for you).

We could sell ambition. GROW your business. Get more customers.

I'm not sure how I should prioritize that. What do retailers care about most? Which appeals to the best? Should I try to include everything, would that be overwhelming? Should I try using something different each month, and see what works best?

Your perspectives and criticisms are deeply appreciated. <3
#copy #customer #focused #online #programs #referral #refining #retailers #selling
  • Profile picture of the author Alex Cohen
    The first thing an online retailer thinks when he reads "customer referral program" is, "Oh crap... more work."

    So you need to counter that objection immediately. Rewrite your headline, and get the word "easy" or "automated" into it.

    Not necessarily this, but something like it:

    "How To Double Your Sales With An Automated Customer Referral System"

    Also, the How It Works page goes into too much detail. Make it more high-level.

    And also, the testimonials that run across the bottom. I'd put them above the video.

    Alex
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  • Profile picture of the author ReferralCandy
    Nice. So the "easy" bit definitely needs to be worked in. Will make that happen.

    Besides that, what about incorporating ideas like "earn customer loyalty" or "grow your business"? I suppose "grow your business" is kind of self-evident?
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    Measure, manage and incentivize customer referrals with ReferralCandy.

    PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!

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  • RC,

    Yes...

    You can say "earn customer loyalty" (you could try, "make your customers love spending their money with you time and time again because...) and "grow your business" (might be a touch less cliched if you say, "expand your business because...") be good to indicate the level of expansion.

    And you should always give the end result, which one way or another would be -

    "Make more money because..." (if you can, be specific on how much more money and how fast they'll make it).


    Steve


    P.S. The because ... bit (and you can vary the word "because") - is where you always, always give the reason WHY it will happen.
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    • Profile picture of the author ewenmack
      Have to leave the term referral program out
      because it doesn't advance the sale, it actually stops it.

      It's a too big of a concept which can be confusing,
      misunderstood or had a negative experience with.

      You have to bring it in later
      as you build up agreement, and curiosity.

      An angle could be...

      More Revenue Without Spending More Money On Advertising
      Or Slashing Your Prices

      It would be a good idea to replace the term referral program
      with a sexier, brandable name too.

      Best,
      Ewen
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      • Profile picture of the author RickDuris
        Romance the idea that:

        1. Once a referral system is set up, referral leads are basically free (unless you decide to compensate for a referral.)

        2. Referral leads tend to have less sales resistance, at larger price points. In other words, they're higher quality leads.

        3. Referral systems build goodwill with the Client base. Clients who refer others tend to stick around longer.

        4. 98% of work of a referral system can be outsourced or automated.

        A prospect for a referral system cares about the quantity and quality of leads (ease of closing).

        - Rick Duris
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        • Profile picture of the author ReferralCandy
          Originally Posted by RickDuris View Post

          Romance the idea that:

          1. Once a referral system is set up, referral leads are basically free (unless you decide to compensate for a referral.)

          2. Referral leads tend to have less sales resistance, at larger price points. In other words, they're higher quality leads.

          3. Referral systems build goodwill with the Client base. Clients who refer others tend to stick around longer.

          4. 98% of work of a referral system can be outsourced or automated.

          A prospect for a referral system cares about the quantity and quality of leads (ease of closing).

          - Rick Duris
          Sweet!! We have this information, but hadn't thought about incorporating it directly (we have it in blogposts). wow, talk about missing out on the obvious! Thank you for this.
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          Measure, manage and incentivize customer referrals with ReferralCandy.

          PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!

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