Frank Kern Really Knows His Marketing

19 replies
I was just thumbing through some old internet marketing websites in my favorites directory, and I happened to click on the link for Frank Kern's site:

Frank Kern

I don't know what you think of Mr. Kern.

Personally, I do like the way he does videos, though overall I'm not that impressed with some of his, er, shall we say, 'history'.

I have to say, that offer on the main page of his site is probably the most compelling 'squeeze page' offer I've EVER seen. It's not that the copy is that great or anything--I think it does the job, nothing more--it's moreso the offer he's chosen to go with. It's essentially a 'free consultation' at bottom, but he frames it to look like so much more. And the whole "$1400 refund if I waste your time" thing is the ultimate in sacrificing short term value for long term gain.

What do you think?
#frank kern #marketing
  • Profile picture of the author Alex Cohen
    Lots of white space. Simple.

    Nice job.

    The offer is for details, not the actual consultation.

    Alex
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  • Profile picture of the author MyLuckyYear
    Wasn't Frank one of the first big time "gurus" that inspired all of us to try out joining the big leagues? I believe Kern has a huge following. I remember listening and watching his videos and thinking 'Just get to the point'. But then I think that of any sales-y internet marketing thing. To be able to sell a course for thousands is a feat in of itself.
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  • Profile picture of the author James Fame
    The copy's simple and fascinating.

    I've set aside some time to talk to you, personally.
    This statement itself packs a huge punch. It implies that Frank is a busy person, and his time is scarce - subconsciously, the reader thinks that his time is valuable.

    work with you collaboratively
    If you enjoy the conversation and get value from it, we can discuss working together long term.
    All of these above build a perspective of a no-pressure, non-needy kind of sales proposal. Which also builds on his case as a busy person who deals seriously.

    And if you feel I've wasted your time in our conversation, I'll send you a check for $1,400.00 as compensation.
    A really bold guarantee.

    I personally think the guarantee fixes the deal.

    James Fame
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    Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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  • Profile picture of the author MIB Mastermind
    Frank launched a course teaching this model recently.

    I signed up for it, the content is really good.

    He's making $175000 p/m, working 3 hours per day.

    I've already flipped 3 of my clients over to this model.

    I provide done-4-you marketing services which takes up "way" more than
    3 hours per day. Frank doesn't offer this as standard, for $9,800 per month.

    Nice gig if you can get it.
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    • Profile picture of the author Alex Cohen
      Originally Posted by MIB Mastermind View Post

      Frank launched a course teaching this model recently.

      I signed up for it, the content is really good.

      He's making $175000 p/m, working 3 hours per day.

      I've already flipped 3 of my clients over to this model.

      I provide done-4-you marketing services which takes up "way" more than
      3 hours per day. Frank doesn't offer this as standard, for $9,800 per month.

      Nice gig if you can get it.
      Ah, that explains what I received in my email this morning... a link to the same PDF (with minor changes) that Frank wrote.

      The sender must be one of his students.

      Alex
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  • Profile picture of the author Katee
    I think that James Fame explained it best, with the details he used.

    Good points James . . .
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  • Profile picture of the author Raydal
    Originally Posted by The Copy Warriors View Post

    I was just thumbing through some old internet marketing websites in my favorites directory, and I happened to click on the link for Frank Kern's site:

    Frank Kern

    I don't know what you think of Mr. Kern.
    Why is he using Chuck Norris' picture? Credibility?

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • In my humble opinion...I think it is one of the best squeeze pages on the entire inter web.

    Looks great, copy is spot on and the offer is irresistible.

    And it's refreshing to see a squeeze page that doesn't howl and scream with gaudy red graphics, big pointy arrows and massive "press, press, press" buttons.

    I think the good people prefer an intelligent, empathetic personal letter style.

    Bet the response is off the charts good.


    Steve


    P.S. Also nice to see it breaks the supposed "golden rule" by having the "opt in" below the fold. It would have ruined the entire piece if it was above.

    The reason? it gives the good people a chance to read the copy, then decide to get more information. Rather than being press-ganged before they know what the "deal" is.
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    • Originally Posted by Steve The Copywriter View Post


      The reason? it gives the good people a chance to read the copy, then decide to get more information. Rather than being press-ganged before they know what the "deal" is.
      "Press-ganged" Trademark 2013 Steve the Copywriter. All rights reserved.
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      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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  • "Press - ganged" - to force or coerce.

    In the age of the inter web it means trying to grab the good peoples email addresses before they have a chance to find out what the website is trying to sell them.

    Bit like a salesperson knocking on the door saying -

    Salesperson - "Buy my stuff why don't you?"

    Beleaguered Consumer - "Wtf are you selling?"


    Steve
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  • Profile picture of the author TakenAction
    yes everyone seems to be amazed at the page and I must say I am too at how simple yet attractive it is along with the offer.

    But does anyone know what it converted at?
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  • Profile picture of the author Mark Pescetti
    I just opted in.

    The follow up is fantastic.

    Easy, breezy, beautiful... wait... that's something else.

    Mark
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    Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

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  • Profile picture of the author davemiz
    who is this frank kern guy?
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    “Judge your success by what you had to give up in order to get it.”
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  • Here's another Frank Kern one as a comparison (no connection- link is squeeze page for a free seminar):

    http://www.frankkern.com/consultingw...urceId=FanPage
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author mix_daylee
    gurus are now using leadpages.net for webinars
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