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Mental Movies

by ewenmack
8 replies
For the last 2 client projects,
liquid fertilizer for Pecan growers
and a biz opp, I've been using
mental movies.

Where the reader is put in the action of
easy and simple steps to get desired outcome
and then what it it feels like having it.

Anyway, I'm loving setting them up and was
wondering if you plan to make it part of your pitch
or not.

Can't say I've seen any half decent examples, old or new.

Would love your comments on the subject.

Cheers!

Ewen
#mental #movies
  • Profile picture of the author vk3
    If we're thinking of the same technique, I love including "mental movies" when specifically speaking of goals that are out in the future... it seems to pull the details in to a more vivid level, allowing the prospect to see what's in store more intensely - sounds like you're rocking it for those clients, Ewen; nice!
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    • Profile picture of the author ewenmack
      Originally Posted by vk3 View Post

      If we're thinking of the same technique, I love including "mental movies" when specifically speaking of goals that are out in the future... it seems to pull the details in to a more vivid level, allowing the prospect to see what's in store more intensely - sounds like you're rocking it for those clients, Ewen; nice!
      Here's an example for a biz opp...

      "Imagine whispering 2 words into a shop owners ear.

      Her eyes light up.

      She says "tell me more"

      You walk over to the counter and fire up your iPad.

      2 minutes later after the demonstration she wants it.

      You get your $799.

      And she thinks it's a steal."

      End.

      Now the reader can see through demonstration
      how easy it is to do this.

      He's right in the action of doing it.

      That's one way I've used it.

      Best,
      Ewen
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  • Profile picture of the author SEOJunky
    Mental movies? This is one of the all time greats: John Caples - When I set down at the piano they laughed - famous ad.
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  • Profile picture of the author James Fame
    Future projections are really powerful... especially if you make it believable (at the edge of wonder). It's all about the presuppositions too I suppose.

    James Fame
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    Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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  • Profile picture of the author RickDuris
    There are 4 "mental movies" I try to insert into a presentation. I don't always have the space or time:

    1. The experience of benefiting from the product or service--days, months, years from now

    2. The experience of using the product or service--stressing how simple, fast, easy-to-use it is. How effective it is at producing the results intended.

    3. The experience of ordering or making the purchase--the actual mechanics all the way through hitting the thank you page

    4. What'll happen if they don't make the purchase--invoking pain, fear, mental torment and suffering

    - Rick Duris
    Signature
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  • Profile picture of the author Raydal
    This "technique" is very popular in travel copy. You have to place
    the prospects at their destination before they get there. But it's as
    old as the OT prophets who pictured what life would be like
    if Israel obeyed their Master. Read the later chapters of the
    book of Isaiah and you'll see this tool at its very best. In fact,
    that's where Martin Luther King got much of his inspiration for
    his famous "I Have A Dream" speech.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author CopyMonster
      Ewen, you mean like this:

      "You look out your window, past your gardener, who is busily pruning the lemon, cherry, and fig trees... amidst the splendor of gardenias, hibiscus, and hollyhocks. The sky is clear blue. The sea is a deeper blue, sparkling with sunlight.
      A gentle breeze comes drifting in from the ocean, clean and refreshing, as your maid brings breakfast in bed.
      For a moment, you think you have died and gone to heaven.
      But this paradise is real. And affordable. In fact, it costs only half as much to live this dream lifestyle... as it would to stay in your own home!"


      This particular one worked out really well. Launched a 9-figure business.



      Those who have been around a while should recognize it. It's the opening of the "International Living" letter written by Bill Bonner.
      Signature
      Scary good...
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