Ben settle's email players newsletter: have u bought and made money because of it?

Adam,

I've had a shitload of experience with emailing my lists over the last 13 years.

It really all comes down to this:

Email your list everyday and either be hypey, overly aggressive, always pushing something up front, and just trying to make a buck, you'll get people running for the unsubscribe link.

But offer up emails each day that are literally applicable, that help people on your list get their goals met and problems solved... and literally only send them info that they should pay for... they will LOVE hearing from you each day.

That's really the determining factor... it's what you send them that makes the difference between how many times they want to hear from you.

Send shit in your emails, and once a week is too much.

Send life-changing info... and your list will even enjoy 2 or 3 emails from you a day.

I've seen it all first hand in my online businesses... in just about every niche I'm in, I can get away with daily emails IF I'm sending something they can use right away to solve a problem or meet a need/fulfill a desire.

Before I even think about hitting "send" I ask myself "will this email help my list get results in something... either solve a problem or reach a goal?"

If it's a "no" i don't send and I rewrite.

So, it all boils down to value.

Pile on the value and you can email every day and people will love you.

Pile on the crap and you wouldn't get away with weekly emails without people unsubscribing.

I've had people on my lists TELL me that I didn't email on a certain day... it's almost as if they were eagerly awaiting it.

But yeah, you'll be fine emailing them every day if you offer up incredible info that they feel like they should be paying for. Heck, do that and they'll be welcoming your emails because they find them valuable and useful.

But make them sales pitches and they'll delete them on sight.

so, when I send an email, I do the "give-take" exchange in which I give them the incredible info first... then I soft sell at the end, or in the PS section.

But its never a hard push. its subtle because it's worked the best for me.

After you've set it up and proved your worth... they're more likely to buy.

But I set it up so that they know the product or service I'm recommending enhances the free tip or technique I just shared.

I hope this helped, I wanted to share it because it's something I've tested a LOT of over the last 13 years.

Ben is a marketing genius... you can be sure he tests the day lights out of this and if it didn't work for him, he wouldn't do it daily.

He and Matt Furey have helped me with email more than any other marketer.

Ben's got a great system that works very well for certain types of lists. Andre Chaperon's method works really well for other types. Perry's version is brilliant and makes money for many, my stuff works really well, Ray Edwards gets rave reviews about his autoresponder program...

Thing is, there's a lot of ways to skin the proverbial email cat--you need to find the one that works best for YOU and YOUR list. Then run with it. If you're all over the place with a bunch of different methods and approaches, chances are you'll water everything down and just confuse your audience.

Just my .02...

In assessing different email marketing systems/approaches, one constant I see
if you want to mail everyday vs. weekly:- your life story or that of a fictitious
figure.

Those who prefer the less frequent broadcasts would send 'lessons' while
those who go for the more frequent broadcasts send 'life lessons'. So if you
want to mail everyday be prepared to share life slices, personal stories and
tie them into the lessons you are trying to share. Think Soap opera.

I've seen other marketers who have a weekly cycle of emails for the entire
year so if you are on their list for longer you would get the same emails the
same time of year. But I do agree that you should stick to one model except
you are in different niches with a different 'pen name'.

-Ray Edwards

there's more than 1 way to skin a cat.

you have to look at the entire sales process before you take 1 piece of it and "frankenstein" it.

each piece works together with the rest of the process.... when you take 1 piece out of context it might not work as it should.

If you're enjoying Ben Settle's emails then it's probably the right system for you.

If Ben can build rapport with you through email then it's highly likely that you will be able to do the same - using his system.

Personally I love Ben's newsletters...

Should I ever build a list, I will definitely be purchasing his Players Newsletter.

Best course that I've ever bought was by Ben. I've never looked back. He has a very ethical and common sense way of marketing.

I'm not a sales copy writer, with Ben's process, you don't need to be. I love his way of email marketing. Doing it Ben's way, my list get's to know the real me. I feel more authentic and I can sleep better at night. :0)

Not to mention, I'm not selling junk MMO products. I sell real products, that help people solve real problems.

I've done a lot of work for accountants in the UK.

It might be different than the US of A.

But we found that daily emails were overkill.

It was fun to inject the necessary "personality" and "life lessons" (as Ray mentioned you have to do this with daily emails).

The trouble was the audience felt it was a touch over the top (in reality is wasn't).

But the subscribers just wouldn't accept it from a "serious" accountant. They felt the sole aim should only be is to make their tax bill as low as possible. And not to be so open about "life lessons" and brimming with personality every single day *

So we went weekly, still with a dash of personality and great "life lesson" stories and the results were much better.

As always you have to test what works best for the particular list.


Steve


P.S. * The exception was new clients who did like the daily emails.