Please critique my squeeze page - only a short one

by Theo A
6 replies
Hello warriors,

After a couple of years of dabbling in the Internet Marketing world I have finally decided to take a few positive steps.

I've created a squeeze page to a free PLR product and the squeeze page I came up with is here. Some feedback would be greatly appreciated.

best Regards
Theo
#critique #page #short #squeeze
  • Profile picture of the author shawnlebrun
    Theo,

    First off, congrats on taking that all important first step...it's one that very few take. so congrats.

    And the good thing is, this squeeze page is probably the worst it's ever going to be, right now. Because from here, you can make changes and edits based on feedback from the forum, but more importantly... feedback from real testing with real traffic.

    But as it stands... it's not good right now.

    without even going any further than the headline, because there's no point, I have no idea what that headline even means.

    and you can be sure if I can't figure it out, and i've sold millions in the fitness niche... than the average prospect won't know.

    There's a disconnect in the headline. Private label rights what? article, ebooks, etc...

    so, try this.

    in your prehead... call out the prospect with their biggest problem.

    then, in your headline... offer up an end result based on what they want (a solution to their problem) and then put in a specific period of time and finish it with
    an objection they might have.

    this is a pretty generic and standard headline formula, but it works.

    so, something like this would cover that formula for a realtor:

    "Free Report shows you how to Sell 3 or More Houses Each Week Without Cold Calling Or Rejection"

    that's just an example based off the top of my head... but you'll need to make your headline much clearer.
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    • Profile picture of the author James Fame
      You need to know what your prospect is searching for before they reach your page in this case.

      What you're doing now is putting up an offer in the headline, telling people that they can receive PLR. If your prospect is already searching for PLR in the health niche, they might be more likely to opt in.

      However, what I suspect, is that your prospect may need a bit more pushing (as there are tons of other PLRs being pushed out there). In this case, you need to find their main motivation for wanting a PLR.

      Maybe it's to build a list, as you mentioned in a bullet point? Perhaps it's about rapid product creation, saving time?

      You should try variants of that and split-test. My opinion wouldn't count, because it totally depends on who is reaching your page. Bottomline is, if the prospect knows what he wants, give an offer headline. If the prospect is unsure, give him his biggest benefit.

      James Fame
      Signature

      Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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  • Profile picture of the author Theo A
    Hi Shawn and James, I really appreciate your feedback, I take on board both your points of view.
    After reading both your comments I realized my page lacks direction. My purpose was to offer the plr report to the Internet Marketing crowd but it doesn't do a good job of that.

    What do you think of the below new version?

    In the prehead I could say 'Are your struggling to find the time to create fresh content or create a report to build your list?'
    and the headline I could say 'This 6700 word PLR report in the health and fitness niche is ready and waiting for you to start building your list or populate your blog'.

    Getting closer?
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  • Profile picture of the author shawnlebrun
    Theo,

    Some of my best performing opt in pages... I'm talking ones that hit 60% or around there... almost always follow this formula:

    1. I need to know EXACTLY who I'm trying to attract. If I don't know who I'm trying to attract, I can't write the words that will resonate with them.

    2. What is the biggest, most painful problem they face?

    3. What can I write as a solution to solve that problem... and
    do it in a fast, simple, easy, convenient, low hassle way?

    Whatever you offer, believe it or not, is secondary.

    People don't care whether you're giving them a PDF, a video, audio,
    or paper napkin. What they DO care about it the info that will solve their
    problem.

    they want the solution, or end result.

    so, your squeeze page needs to be all about that.
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  • Profile picture of the author LarryPalms
    Looks pretty good to me. Just test it out. Try a couple of different headlines.
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  • Profile picture of the author appreviewsubmit
    all out the prospect with their biggest problem.
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