Sales page / Sales site (?) Layout Question
Like Tab one will be on a main topic, then it will flow into the next tab with related info, then it will flow into the next tab, until you end up at the "buy" area with specific product information.
I can't think of an example site off the top of my head, but here's a rough example, purely for illustration purposes:
a visitor clicks on a dating site, and the homepage has an article going over the top 5 reasons why most people don't find success, and at the bottom they have a link to the next article, which goes over common mistakes to avoid, and at the bottom they have a link to the next article, which goes over tips to overcome these barriers to success, and at the bottom they have a link to the next article, which sells the product.
...I guess kinda like breaking up a long form salespage into articles that flow into one another on separate pages.
What do y'all think about this type of structure? Is it a good idea? Is it good for conversions? Or would you recommend the more popular one-page layout?
Also, there's sometimes an opt-in form to the right- is this a good idea for list building, or do you think it's a distraction that could takes away from making sales?
Thanks in advance!
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