7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Great Chevy Ad

by ewenmack
5 replies
Enjoy!
Ewen

#chevy #great
  • Profile picture of the author Alex Cohen
    Heartwarming, to be sure.

    And if one of my kids surprised me with the same 69 Camaro I bought new way back when, I'd be thrilled.

    Not sure, though, how many Chevy's that 5-minute ad will sell.

    Alex
    {{ DiscussionBoard.errors[8386606].message }}
  • Profile picture of the author Pusateri
    This is all about investing meaning in the bow tie. The essence of the message is "more than just a car." The big money ad guys understand essentalism very well. It's also no accident they showed the pregnant wife in profile twice. This ad by itself won't sell many Chevys, but as part of a larger "more than just a car" campaign it can reshape what Chevy means in the minds of today's buyers.

    It's similar to what Hopkins did with with Schlitz. Every brand of car has stories like this. Chevy is telling theirs.
    {{ DiscussionBoard.errors[8386854].message }}
    • Profile picture of the author ewenmack
      It may not sell to non Chevy buyers,
      but keeps existing owners from straying
      to another brand.

      Best,
      Ewen
      {{ DiscussionBoard.errors[8386886].message }}
      • Profile picture of the author Alex Cohen
        About 10 years ago, my younger daughter bought a new Cavalier. After she had it for a while, I asked her how she liked it.

        She liked it just fine... except for the Chevy logo on the grill. She thought it was ugly.

        That surprised me.

        To me, the logo has meaning... the thought of it brought back pleasant memories of my favorite Chevys over the years.

        Yeah, I suppose the commercial will help keep existing Chevrolet owners loyal. But I don't see it doing much to convince or imprint new potential buyers.

        Oh, and by the way. The dad in the commercial who keeps grabbing his chest talking about not having a heart attack. Very negative selling imagery. Plucks the wrong emotional chord.

        Alex
        {{ DiscussionBoard.errors[8387145].message }}
        • Profile picture of the author ewenmack
          Originally Posted by Alex Cohen View Post


          Oh, and by the way. The dad in the commercial who keeps grabbing his chest talking about not having a heart attack. Very negative selling imagery. Plucks the wrong emotional chord.

          Alex
          I don't see it as a negative.

          Keeps the viewer glued to see what will
          happen to him.

          He lived happily ever after

          Best,
          Ewen
          {{ DiscussionBoard.errors[8387629].message }}

Trending Topics