The Stats Are In: You're Just Skimming This Article – ReadWrite
To sum it up - this info is 5 years old. No iPad when this was written. No 3G when this was written (and subsequently no 4G and LTE). Facebook was still experiencing growing pains, there was no Instagram, I could go on and on.
I wonder what the numbers are now?
Is this a problem or an opportunity for copywriters?
Some of you may have come to know me from a recent post about a video... But stuff like this, data points like these informed my decision to "delve into the ridiculous."
I guess there should be some testing with a control done. Take a targeted group of people and have and equal percentage read the copy, vs. having an equal percentage have someone recite the copy... Then run a test on the subjects to see which medium performed better?