Copywriting for entrepreneurs
Dan Kennedy explains the ins and outs of copywriting for entrepreneurs. Veterans will find it mostly a refresher, but newer copywriters will gain a lot of insight.
https://www.youtube.com/watch?v=eit31hcjf_Y
You'll find out:
https://www.youtube.com/watch?v=eit31hcjf_Y
You'll find out:
- How to make your prospect aware of a problem they didn't know they have.
- How to emotionalize a problem.
- Sneaky ways to "pre-invalidate" competitors.
- The common sales doctrine that will make you much less effective.
- Why you need to make the underlying sale first.
- How to create urgency that will preempt stalling mechanisms.
- A glaring mistake even top copywriters make on a regular basis, and what you can do to avoid it.
- Why Dan decided to buy a Jeep when he was buying some socks out of a catalog.
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