Is there a book like this?

11 years ago

Originally Posted by TeamBringIt

I am looking for books, that showcased Ads/inserts by pioneers like Joe Sugarman.

Can anyone, please chime-in and suggest a book..they know about?

I am looking, for his famous ads, that were placed in the WSJ...

Dear, copy friends...I am sorry for my typo, but no sleep for 24 hours, can and will do these things

Thanks

{{ DiscussionBoard.errors[8410335].message }}

deezn

11 years ago

Sugarman's books have a few samples.

Thanks

{{ DiscussionBoard.errors[8412275].message }}

ECTally

11 years ago

You mean this Godzilla ad?
The full page ad that ran on WSJ for six whole years, for a product that cost $10?

ps: You might also consider checking

this book out.

Thanks
2 replies

{{ DiscussionBoard.errors[8416289].message }}

Loren Woirhaye

11 years ago

Sugarman's "Advertising Secrets" and "Marketing Secrets"
are sources. Beyond that, you can find a lot of his
old ads in magazines like Popular Mechanics.

Keep in mind that the reason Sugarman stopped peddling
gadgets and starting peddling sunglasses on TV is
because the money went out of selling gadgets
with those big print ads. His "space age" niche
had a good run, but it didn't last and I doubt he
expected it to. Many of the products were
ridiculously obsolete only a few years after he
sold them and the market had been flooded with
much cheaper and useful versions.

Many of the emotional needs to buy tech products
Sugarman catered to are now filled by to zen-like
perfection by an aesthetically uniform and frequently
updated line of Apple brand products.

Thanks
1 reply

Signature

HOT! $25,000,000/yr Copywriter's Secret Bookâ€”FREE! |
*Breakthrough Marketing Blog (+ goodies) *
CopyWriting Services

{{ DiscussionBoard.errors[8418503].message }}

TeamBringIt

11 years ago

Originally Posted by Loren Woirhaye

Sugarman's "Advertising Secrets" and "Marketing Secrets"
are sources. Beyond that, you can find a lot of his
old ads in magazines like Popular Mechanics.

Keep in mind that the reason Sugarman stopped peddling
gadgets and starting peddling sunglasses on TV is
because the money went out of selling gadgets
with those big print ads. His "space age" niche
had a good run, but it didn't last and I doubt he
expected it to. Many of the products were
ridiculously obsolete only a few years after he
sold them and the market had been flooded with
much cheaper and useful versions.

Many of the emotional needs to buy tech products
Sugarman catered to are now filled by to zen-like
perfection by an aesthetically uniform and frequently
updated line of Apple brand products.

Cool, thanks for your valued input