"Write to sell not to impress"

8 replies
Hello newer copywriters,

This is a quick message.... You Don't Need Our Approval to Make Money with Your Copy. You need only to follow a few guidelines:

1 start with the biggest benefit you have that is your headline
2 relate to their pain/problem
3 amplify their pain/problem
4 introduce the solution/ and yourself
5 prove the solution with proof
6 strong call to action
7 guarantee
8 PS

that's its really, if your copy does these things well, in a easy to understand way ( like on a 7th grade level) then your copy is fine. the key isn't the copy, its who you are presenting the copy too. is the group a starving crowd? if not then chances are no matter how good the copy is you are not gonna make to many sells. if they are really hungry they will eat the first good option they see. be that option.

Good luck,

Jonathan Webb
  • Profile picture of the author ewenmack
    Benefit headlines may of worked a few decades ago,
    but using them today where lack of trust and mass messaging
    is taking place, they are pretty much dead.

    Being a one trick pony in different sales environments
    and the show is over.

    Best,
    Ewen
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    • Glad you said something. I hesitated.

      This KILLS ME! And I see it every freaking day. And I don't just mean butchered english. I literally mean the use of the word SALE instead of SELL.

      This is only second to someone talking about writing "copies," as if we're freaking xerox machines.


      To clear this up for the english second language OP (and other offenders)... You write to "sell." "Sell" is the verb. "Sale is a noun. It's what you have after you "sell."

      Example: I SELL you a car. The act of SELLING you that car means that I made a SALE.

      SELL=VERB
      SALE=NOUN

      Comprende?

      (Note: Only when you know the language should you even be attempting to sell in that language.)

      Originally Posted by BrianMcLeod View Post

      Write to sale?

      Right to FAIL.
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  • Profile picture of the author RyanLB
    I think, oftentimes, impressing a potential buyer IS writing to sell. Although bullet-point benefits might be considered an older technique, you can combine feature-centric copy with the psychological elements internet copywriting seems to lean toward today.
    Signature

    I'm a Freelance Copywriter that helps Agencies, Startups and Businesses Educate Their Audience and Grow Sales
    Skype Me: r.boze
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  • Profile picture of the author Pusateri
    Dear Sale,

    I like you. I hope to see you soon. You are nice. Not like that stuck up Impress. Who needs her stoopid impire anyway?

    Love,
    CC Writer
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  • Profile picture of the author Jonwebb
    to those correcting my grammar...

    thank you.

    often times I get lazy and don't proof read before i write on these forums. ( or any other forum for that matter). maybe the embarrassment that I feel now will be a reminder to not be lazy...

    thank you.

    - Jonathan Webb
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  • Profile picture of the author KittyPoo
    Content for the product is to sell them, not to impress the customers. Yes it is true that until customers are impressed they will not go for that product. But to achieve this the website should highlight the features of products and why it stands out from others, not to make the customers spell bound by impressive language. So write in a way so that the customers will want to try it at least once, without showing your writing skills.
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