Am I an idiot, or am I an idiot?
I've been stuck in the mud, like a baby piglet in quicksand for 2 weeks on this project. I even think the internet marketers want to give up on me.
The client is a man with excellent credentials, his product is an online Forex trading course. Having over 35 years of experience, this man is all quality and no hype. He serves in an official capacity as a resident trainer of an academy affiliated with a major stock exchange. His primary occupation is to train professional traders and stock brokers so they can make money on financial markets.
That's makes him pretty awesome, doesn't it? Unlike most Forex trading course trainers, he actually has quality. Problem is, the internet marketers want me to hype it to the max until it spills over like a boiling pot. That's how they're used to selling this kind of product.
The job is a sales landing page. The format the internet marketers liked the most (although I refused to use because I suggested it as a joke, also I think it'd make people read but not make people buy since it sets the wrong mood) was a lame hype copy that went something like this:
____
William Shakespeare (obviously a fake name) wants to show you how successful he is from trading Forex...But you must promise not to rob him!!!
Blah blah blah
Hype hype hype
Ready? See for yourself!
Blah blah blah
[account statement]
Wow! $XXX in (XXX timing)! XXX% of returns in just XXX time!
____
And so on. I didn't use this copy and tried to write from the angle of providing them with a way to make more money based on their situations. I don't think it's very compelling.
Help. I'm dying.
Or send kittens.
Mostly just help.
Thank you.
Edit: I've already written it about 7 or 8 times. As a person, I find it quite difficult to lie. You may consider that a flaw in character for this occupation but I just can't bullshit very well. Please save me.
To your success!
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog