Why Split Testing Is Crucial To Your Sales Letter's Success
First, for those who don't know what split testing is...
Why split test?
A small example is a WSO that I ran here on the forums.
The headline of my WSO was dynamic. I had an image that was rotated in and out using a small PHP script that I put together. 50% of the time one would show, and 50% of the time another would show.
If I hadn't done this I would have missed out on $1,327 worth of revenue.
After a few days of testing I found that one of the headlines helped the sales letter convert at a whopping 14% instead of a measly 3% for the other. Obviously testing was imperative to the money I made from the WSO.
How to split test
Split testing is super easy. Especially if you've got what you're testing on your own server.
Google offers a 'Website Optimizer' that will allow you to test two different pages. The differences between the pages can be anything... but I'd recommend only testing one element at a time so that you know exactly what converts well.
You can access the Website Optimizer by going here: http://services.google.com/websiteoptimizer
Once inside, Google gives you great directions on how you can set it up on your site. It's a simple Javascript script that will run on virtually anybody's computer that loads your site up, so compatibility is a non-issue.
Start with only two versions of what you're testing. Once you get the hang of it, you can test more but two is a good starting point.
So let's get discussion on this topic rolling. If you've done any split testing before, let's hear some of your results. What sort of conversions were you seeing before and after you tested?
A/B testing, or split testing, is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages. - A/B testing - Wikipedia, the free encyclopediaSplit testing is the most vital piece of the puzzle with your online sales campaigns. Why? Because if you're not doing it, you could be missing out on piles of cash!
Why split test?
A small example is a WSO that I ran here on the forums.
The headline of my WSO was dynamic. I had an image that was rotated in and out using a small PHP script that I put together. 50% of the time one would show, and 50% of the time another would show.
If I hadn't done this I would have missed out on $1,327 worth of revenue.
After a few days of testing I found that one of the headlines helped the sales letter convert at a whopping 14% instead of a measly 3% for the other. Obviously testing was imperative to the money I made from the WSO.
How to split test
Split testing is super easy. Especially if you've got what you're testing on your own server.
Google offers a 'Website Optimizer' that will allow you to test two different pages. The differences between the pages can be anything... but I'd recommend only testing one element at a time so that you know exactly what converts well.
You can access the Website Optimizer by going here: http://services.google.com/websiteoptimizer
Once inside, Google gives you great directions on how you can set it up on your site. It's a simple Javascript script that will run on virtually anybody's computer that loads your site up, so compatibility is a non-issue.
Start with only two versions of what you're testing. Once you get the hang of it, you can test more but two is a good starting point.
So let's get discussion on this topic rolling. If you've done any split testing before, let's hear some of your results. What sort of conversions were you seeing before and after you tested?
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