Quieting that Negative Voice in your Head

13 replies
I touched on this in a thread about my "wow" books... but I think this will help a lot of other copywriters here, especially the newer ones.

Now, I don't know you guys personally here, but I'm willing to bet that most, if not all of you, often find yourself listening to that little voice inside your head... the one that's chattering shit like "you don't deserve high fees" or "you'll never land that big client" or "your proposal will just get rejected" or "they'll just hire someone else"

I've been doing this for almost 14 years, have built an entire ad agency, have sold millions of my own projects, have worked with over 700 clients, and have done very, very well online compared to many.

And yet, almost once a day, I STILL find myself with that little negative voice inside my head saying "you're not that good" "You'll never get where you want", and so many other negative things that just pop up, out of no where.

And this voice is almost always working against you, for no good reason.

You'd think that something inside you... something in your own head, would side with you... but it doesn't.

It calls you shit and belittles you.

Why?

Well, I'm not quite sure why that happens, but I've come to find out, after years of doing this and working with others, and studying other successful people... that almost every single person either deals with this negative voice, or has dealt with it.

Over the years, the more successful I've become, I've also learned to consciously just ignore this voice that tries to set me back. It took a lot of time and a lot of work, but I've managed to train myself to ignore that negative voice.

I literally trained myself to ignore that voice, and anytime I hear it starting to talk shit about me, I literally act as if its a trash bag that i pick up, carry outside, and throw to the curb, slamming the door.

In other words, I've learned to just remove that voice, anytime it rears it's ugly head.

The reason I post this here, in the copy section, is because I talk to a lot of new copywriters who voice the same concern: that they're not good at landing jobs, that they're always fearful they will get passed over for another writer.

I've chatted with several copywriters this week who were bummed that their proposals got shot down.

and over time, this can literally beat a copywriter down and have them feeling like they're not worth high fees, or landing big clients, etc...

and most of the time, they too are dealing with that same negative voice, that noise and chatter in their heads, that are also beating them down.

If that's the case, you need to work on getting rid of that negative voice because until you do, it will be tough to land jobs and get paid what you're worth... because that voice won't let you send out proposals for $5,000.

it will laugh at you and tell you that you're not worth that amount.

so, take it from someone who has been doing this for 14 years... one of the biggest steps you can take in your copy career is learning to shut down and get rid of that negative voice in your head.

And if you want a book that can help, I recently read "The Untethered Soul" by Michael Singer and it really helped put into words what I had been feeling all those years of not feeling like I was worth $5,000 or more as a copywriter.

So, if you have that negative voice in your head, and the chatter and noise tends to get in the way of good things for you, check out that book, it will be well worth it, I promise.
#head #negative #quieting #voice
  • Profile picture of the author Mark Pescetti
    I grew up very poor.

    We were homeless for a year when I was 10 years old.

    When I made money by selling fruit at a roadside stand or acting like a tour guide for Japanese tourists that came to the Iao Vally (on Maui,) I was extremely appreciative for every penny I was given.

    I developed a mentality that "all I need is just enough... no more."

    It took me a long time to accept large amounts of money into my life.

    I had to overcome the limiting beliefs, judgments and stories that created the Noise in my head.

    I actually wrote an ebook called Noise (that I never released.)

    But in it, I talked about how all of us are living in "simultaneous realities."

    We experience our present circumstances (the sh!t that's happening right now)...

    ...AND we're somewhere else, simultaneously - (i.e. where ever the mind holographically takes us.)

    Usually, we're in our heads - more than where our physical body resides.

    That's what creates so much of the Noise.

    When our internal beliefs clash with the circumstances we experience, the thought chatter races at a fever pitch.

    "Am I really good enough to accept $15,000 for a sales funnel? Am I?!?!"

    The conflict is...

    There is no yes or no answer.

    It's whatever your beliefs allow to... believe.

    If you stand toe to toe with your limiting beliefs and work through the discomfort - WHEN the Noise starts up, you can dissolve it - creating the room to play bigger and bigger games.

    Good thread Shawn.

    Mark
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    Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

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  • Profile picture of the author James Fame
    Originally Posted by shawnlebrun View Post

    I touched on this in a thread about my "wow" books... but I think this will help a lot of other copywriters here, especially the newer ones.

    Now, I don't know you guys personally here, but I'm willing to bet that most, if not all of you, often find yourself listening to that little voice inside your head... the one that's chattering shit like "you don't deserve high fees" or "you'll never land that big client" or "your proposal will just get rejected" or "they'll just hire someone else"

    I've been doing this for almost 14 years, have built an entire ad agency, have sold millions of my own projects, have worked with over 700 clients, and have done very, very well online compared to many.

    And yet, almost once a day, I STILL find myself with that little negative voice inside my head saying "you're not that good" "You'll never get where you want", and so many other negative things that just pop up, out of no where.

    And this voice is almost always working against you, for no good reason.

    You'd think that something inside you... something in your own head, would side with you... but it doesn't.

    It calls you shit and belittles you.

    Why?

    Well, I'm not quite sure why that happens, but I've come to find out, after years of doing this and working with others, and studying other successful people... that almost every single person either deals with this negative voice, or has dealt with it.

    Over the years, the more successful I've become, I've also learned to consciously just ignore this voice that tries to set me back. It took a lot of time and a lot of work, but I've managed to train myself to ignore that negative voice.

    I literally trained myself to ignore that voice, and anytime I hear it starting to talk shit about me, I literally act as if its a trash bag that i pick up, carry outside, and throw to the curb, slamming the door.

    In other words, I've learned to just remove that voice, anytime it rears it's ugly head.

    The reason I post this here, in the copy section, is because I talk to a lot of new copywriters who voice the same concern: that they're not good at landing jobs, that they're always fearful they will get passed over for another writer.

    I've chatted with several copywriters this week who were bummed that their proposals got shot down.

    and over time, this can literally beat a copywriter down and have them feeling like they're not worth high fees, or landing big clients, etc...

    and most of the time, they too are dealing with that same negative voice, that noise and chatter in their heads, that are also beating them down.

    If that's the case, you need to work on getting rid of that negative voice because until you do, it will be tough to land jobs and get paid what you're worth... because that voice won't let you send out proposals for $5,000.

    it will laugh at you and tell you that you're not worth that amount.

    so, take it from someone who has been doing this for 14 years... one of the biggest steps you can take in your copy career is learning to shut down and get rid of that negative voice in your head.

    And if you want a book that can help, I recently read "The Untethered Soul" by Michael Singer and it really helped put into words what I had been feeling all those years of not feeling like I was worth $5,000 or more as a copywriter.

    So, if you have that negative voice in your head, and the chatter and noise tends to get in the way of good things for you, check out that book, it will be well worth it, I promise.
    Worthy points to note.

    I personally think all kinds of negative thinking stem from a form of fear. We're afraid of ridicule and failure, that's why we disqualify ourselves to save ourselves from disappointment. The list goes on and on...

    Naturally, its antidote is having courage and stepping out of that discomfort. But regrettably, so many people just crumble under their own fears before doing anything else. Sometimes, acting on whim has its purposes, I guess.

    James Fame
    Signature

    Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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  • Profile picture of the author Raydal
    After working as a freelance copywriter for over 12 years now
    I find that the BEST way to overcome that negative voice in
    my head is my clients' profits. As soon as you realize that
    the letter you wrote for $300 made your client $30,000,
    that fact will crush any negative thinking like a frog under a
    steam roller.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Kevin Slade
      I'm just starting out in this business, and found this to be encouraging. Figuring out where to begin can be overwhelming, but thanks very much for the article.
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      Kevin Slade
      Copywriter and Internet Marketing Specialist

      http://slademarketing.com

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  • Profile picture of the author Don Grace
    I agree with Ray, when confronted with "That little voice" I think more about how I've helped others. Taking the focus away from me and on reflecting everything I've done to help clients and myself always puts me in a better place.

    It's funny though, I don't get a high anymore from having a big fat deposit post in my account. But it thrills the f#@k out of me when I get a call thanking me and telling me how well a promo is doing.
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  • Profile picture of the author shawnlebrun
    Don and Ray,

    I agree 100% with you guys... that hearing from a client how much you've helped them can help crush negative thinking.

    I started training myself years ago, when selling fitness programs.

    I'd go through the "I'm not sure if I'm good enough to have a best seller" phase... and yet every time I'd get another testimonial about how my program changed someone's life... I'd feel so much better. Then, after getting thousands, you realized that you did the right thing and you've told that inner voice to "f*ck off"

    Even today, a lot of people ask me why I'll take on $500 clients?

    Why?

    Because they are usually the most gracious, thankful clients to work with... I feel so good when they send in kick ass testimonials and results.

    Like you said Don, once you have enough money, you gotta find other "value exchanges" and for me, hearing from clients how much you've helped... that goes a long way.
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  • Here's a way to make it stfu.

    Don't ever verbalise it. In other words say any of the thoughts out loud.

    Literally bite your lip. Or jam your tongue against your teeth.

    Now your inner "critic" never has an outside audience.

    That's no fun he or she says, "I want people to hear me, anyone who'll listen!"

    When that doesn't happen.

    It decides to retire - more or less in peace and quiet.


    Steve
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  • Profile picture of the author natebunger
    Great share you have here. Because of this negative thinking, many people give up even before they start. They assume directly they are going to fail even without trying.
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  • Profile picture of the author shawnlebrun
    Just happened to notice this....

    On page 45 in "Ogilvy on Advertising"... David Ogilvy writes...

    "I have never sat down to write an advertisement without thinking THIS TIME I AM GOING TO FAIL."

    His caps, not mine... so obviously even the greats have doubts...
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  • Profile picture of the author visit_faraz
    Wow!!
    This is so true. This topic really deserved a thread of it's own.
    Because each person may keep thinking that
    only he/she feels like that.
    But when we hear, that almost everyone, including the greats experience this, then we know that we need not pay any attention to this negative little voice.

    I read a saying similar to this in facebook.
    It said "The root of all evil will die, if left unwatered."

    Thanks for the incredible posts.

    Faraz
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  • Profile picture of the author ODeez
    This is a great thread. Negativity is a huge obstacle for many of us and it definitely hinders success. I have always loved this saying "The mind has the power to make a heaven of hell or a hell of heaven".
    We truly do have the ability to change our perspective on things. Sometimes all we need is to look at things in a different more positive light.
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  • Profile picture of the author markpocock
    I've just read Gamma Healing by Chris Walton

    Gamma Healing: Eliminate Subconscious Limiting Beliefs, Anxiety Fear and Doubt in Less Than 5 Minutes

    Fascinating book.

    Chris Walton reveals how to align your sub-conscious and conscious minds.
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    Get a FREE 20 minute consultation on your sales letter. Contact me today
    And have the secrets A-List Copywriters - David Garfinkel & Parris Lampropoulos
    use in their multimillion dollar promotions
    www.markpocock.com

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