Quieting that Negative Voice in your Head

I touched on this in a thread about my "wow" books... but I think this will help a lot of other copywriters here, especially the newer ones.

Now, I don't know you guys personally here, but I'm willing to bet that most, if not all of you, often find yourself listening to that little voice inside your head... the one that's chattering shit like "you don't deserve high fees" or "you'll never land that big client" or "your proposal will just get rejected" or "they'll just hire someone else"

I've been doing this for almost 14 years, have built an entire ad agency, have sold millions of my own projects, have worked with over 700 clients, and have done very, very well online compared to many.

And yet, almost once a day, I STILL find myself with that little negative voice inside my head saying "you're not that good" "You'll never get where you want", and so many other negative things that just pop up, out of no where.

And this voice is almost always working against you, for no good reason.

You'd think that something inside you... something in your own head, would side with you... but it doesn't.

It calls you shit and belittles you.

Why?

Well, I'm not quite sure why that happens, but I've come to find out, after years of doing this and working with others, and studying other successful people... that almost every single person either deals with this negative voice, or has dealt with it.

Over the years, the more successful I've become, I've also learned to consciously just ignore this voice that tries to set me back. It took a lot of time and a lot of work, but I've managed to train myself to ignore that negative voice.

I literally trained myself to ignore that voice, and anytime I hear it starting to talk shit about me, I literally act as if its a trash bag that i pick up, carry outside, and throw to the curb, slamming the door.

In other words, I've learned to just remove that voice, anytime it rears it's ugly head.

The reason I post this here, in the copy section, is because I talk to a lot of new copywriters who voice the same concern: that they're not good at landing jobs, that they're always fearful they will get passed over for another writer.

I've chatted with several copywriters this week who were bummed that their proposals got shot down.

and over time, this can literally beat a copywriter down and have them feeling like they're not worth high fees, or landing big clients, etc...

and most of the time, they too are dealing with that same negative voice, that noise and chatter in their heads, that are also beating them down.

If that's the case, you need to work on getting rid of that negative voice because until you do, it will be tough to land jobs and get paid what you're worth... because that voice won't let you send out proposals for $5,000.

it will laugh at you and tell you that you're not worth that amount.

so, take it from someone who has been doing this for 14 years... one of the biggest steps you can take in your copy career is learning to shut down and get rid of that negative voice in your head.

And if you want a book that can help, I recently read "The Untethered Soul" by Michael Singer and it really helped put into words what I had been feeling all those years of not feeling like I was worth $5,000 or more as a copywriter.

So, if you have that negative voice in your head, and the chatter and noise tends to get in the way of good things for you, check out that book, it will be well worth it, I promise.