I've been off the forum for nearly three months now. But I haven't been idle. (Though you could say I was "hiding in a cave!")
I took a much-needed spiritual hiatus. I did very little client work. I didn't promote my business. Instead, for two solid months, I maintained an awareness of meditation, prayer, contemplation, and study.
I'd never done that before--not to that extent, anyway. And it was the most transformative experience of my life. It was a time of renewal, transformation, and revelation.
But about my business and chosen profession, my mind was silent. Then it happened:
I suddenly had a new message to share with the world.
I call it "Spiritual Copywriting."
Words have spiritual power. And I'm not just talking about "woo woo" spirituality here. I'm talking about the power of words to attract... or repel... your ideal prospect.
The key to "Attraction" in print is what I call the "Divine Trinity" of Spiritual Marketing Principles: Integrity, Empathy, & Authenticity.
You see, hyped-up, manipulative sales letters only appeal to the most unsophisticated of wide-eyed, get-rich-quick types. People are skeptical these days, and jaded. That's why you suffer from ultra-low response rates.
The skeptical, jaded buyer isn't convinced by your "bold promise" and over-the-top claims. He's not moved by your fake urgency and "used car salesman" approach.
But he IS moved by Integrity, Empathy, & Authenticity.
Words are the keys to wealth. But not hyped-up, manipulative words... and not dry, boring words, either.
Only words with Integrity, Empathy, & Authenticity.
Integrity forms copy with intention...
Empathy creates copy with connection...
Authenticity produces copy with attraction...
Why are these principles so important? And more to the point, how can they boost your response rates?
Well... every sales course on the planet acknowledges this simple fact: before a buyer hands over his cash, he must feel he knows, likes, and trusts you.
The "Divine Trinity" focuses on this know/like/trust bond...
Integrity builds trust. Empathy creates like. Authenticity allows the reader to get to know you.
And thus know/like/trust is fulfilled.
The real "secret" to getting breakthrough response rates is not found in a "trick-of-the-trade" or "covert tactic". It's not found in a gimmick. It's not found in the latest copywriting course a particular guru might be selling. (Though you can certainly learn from the right courses.)
It is found in knowing the fundamentals... and infusing your copy with Integrity, Empathy, & Authenticity.
(That's enough for one post. More specifics to come...)