2 Books I couldn't do without

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I don't know how many of you have used these books. I find them incredibly useful though. Sure, some of the ideas are a little bit basic but they are great if you are lost for ideas:

Words that Sell, Revised and Expanded Edition:...Words that Sell, Revised and Expanded Edition:...
Phrases That Sell: The Ultimate Phrase Finder to...Phrases That Sell: The Ultimate Phrase Finder to...
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