4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Should the tone of your sales page match your content?

by KingOfContentMarketing
3 replies
Sonia at Copyblogger says your sales pitch should match the tone of your content.

Otherwise, "It’s a bit like when an acquaintance becomes suddenly very friendly and invites you to a party at his home — that turns out to be an MLM event. All of the overtures of friendship become suspect, and your trust is entirely compromised."
#content #match #page #sales #tone
  • Profile picture of the author serryjw
    Depend how you want to deviate...If appropriate humor would work ASSUMING you are not selling prepaid funeral plans!
    {{ DiscussionBoard.errors[8427456].message }}
  • Profile picture of the author Alex Cohen
    Originally Posted by joe golfer View Post

    Sonia at Copyblogger says your sales pitch should match the tone of your content.

    Otherwise, "It's a bit like when an acquaintance becomes suddenly very friendly and invites you to a party at his home -- that turns out to be an MLM event. All of the overtures of friendship become suspect, and your trust is entirely compromised."
    When it comes to trust building, the more congruent you are from the first contact to the sales pitch, the better.

    Alex
    {{ DiscussionBoard.errors[8427720].message }}
  • Profile picture of the author SEOJunky
    The answer to your question is yes.
    {{ DiscussionBoard.errors[8427859].message }}

Trending Topics