Are you a copywriter or growth hacker?

22 replies
I love the design and flow of this site (and be sure to peep the sales flow).

But that's just a clinical analysis - more important is the content is exceptionally good, IMO:

The Definitive Guide to Growth Hacking

What do you think about the design/sales flow?

And are you a growth hacker for your clients?
#copywriter #growth #hacker
  • Profile picture of the author Sean Fry
    Neil likes to do those online guide things. He did one for SEO a while back that generated massive amounts of traffic and backlinks. Sucks you right into his funnel.

    Great way to generate organic sharing. How many people share sales pages with their friends on facebook? Probably not many. But people share these monster guides like crazy.
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  • Profile picture of the author shawnlebrun
    Has almost an "Appsumo" design and feel to it.

    Quirky, colorful, but yet not in the distracting way.

    BTW, if anyone here doesn't know what Appsumo is, you can find a TON of copywriting resources for dirt cheap on that site.
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  • Profile picture of the author Don Grace
    I find the design distracting with all the various font and background colors.
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    • Profile picture of the author Raydal
      Originally Posted by Don Grace View Post

      I find the design distracting with all the various font and background colors.
      I'm with Don on this one. I found the colored backgrounds are little
      distracting but the information was top notch though.

      -Ray Edwards
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      The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Marvin Johnston
    The title (Growth Hacking) is interesting in that it basically gives a new label to one aspect of marketing. Much like Jay Conrad Levinson did with Guerrilla Marketing.

    For the most part, it probably tells us what we already know. But one thing I really like (besides the information) is the way it is organized. From a resource standpoint though, an index would help out a lot.

    And being more of a generalist, I think this could be a valuable introduction/resource for some of the people who are clueless about the importance of marketing... if they will take the time to read it.

    Brian, thanks much for posting this!

    Marvin
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  • Profile picture of the author mrgoe
    It`s kinda annoying for me.. all the colors make me .. not like it alot
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  • Profile picture of the author Jason Kanigan
    Cool. I remember crazyegg. Just left Neil a voicemail...maybe he'll be good with a quick interview.

    Thanks for the link, Brian.

    EDIT: got a text back from him. We'll see where this goes.

    LATER EDIT: Ah ha! Interview being booked!
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    • Profile picture of the author BrianMcLeod
      Originally Posted by Jason Kanigan View Post

      Cool. I remember crazyegg. Just left Neil a voicemail...maybe he'll be good with a quick interview.

      Thanks for the link, Brian.

      EDIT: got a text back from him. We'll see where this goes.

      LATER EDIT: Ah ha! Interview being booked!
      Good work, man.

      I'll definitely tune into that.
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  • Profile picture of the author Jason Kanigan
    If you have a question you'd like me to ask Neil, let me know here. There won't be time to ask everything, but I can fit in a couple requests.
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  • Profile picture of the author Jason Kanigan
    The interview is scheduled for the 19th. So if you have a question you'd like me to ask Neil, share it here!
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  • Profile picture of the author RickDuris
    Yesterday, Ryan Holiday ("Trust Me I'm Lying") published:

    Amazon.com: Growth Hacker Marketing: A Primer on...Amazon.com: Growth Hacker Marketing: A Primer on...

    Also, if anyone cares, there's http://GrowthHacker.tv

    - Rick Duris
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  • Profile picture of the author elmo033057
    For me, I got immediately frustrated by two pop ups that would not let me view the content. I hate pop ups, so whenever I go to a site that has them, I click out. The other thing I wanted to mention is that over the last ten years or so, I have heard so many new fangled things that marketers touted as being the new frontier of making money as a marketer, that I now ignore them. I remember reading all about how "cloud computing" was going to be the next big thing, but for the average to small company or marketer it was not. Anyway, this isn't anything I would look at.
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    • Profile picture of the author goindeep
      Growth Hacking.... not so sure about that one, seems to me like the 2K13 version of what they used to call Marketing.
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      • Profile picture of the author jamillard
        @goindeep

        It is what we used to call marketing. It amazes me how someone can become an expert just by creating a buzzword otherwise common business practices. Don't get me wrong, Neil knows marketing. But I think this buzzword thing is going to far. It's just another fad.
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  • Profile picture of the author RossK
    This sure doesn't look like growth hacking to me.

    "It looks like marketing" yep - more specifically IM.

    Does it have anything to do with Growth Hacking? Not even slightly! Sorry to burst some bubbles.
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  • Profile picture of the author travlinguy
    There was a hot thread on the main board last month about Growth Hacking. Finally, today, I did a search for the definition. According to Wiki:

    Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.[1][2] It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.[3] Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second."[4][5] Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.

    Seven or so years ago this could have been the definition of Bum Marketing, only without such heavy reference to social media. Nothin' new in Dodge except the names...
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  • Profile picture of the author BrianMcLeod
    Well, that's half the fun of inventing new labels for things that existed long before the nomenclature...

    Once the meme grows legs, you can sit back and watch people argue over the "real meaning" of wholly made-up terminology.

    Another example: "Offline Marketing". Back 1997 we called it "Web Development" or simply... "Sales".

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  • Profile picture of the author ThomasOMalley
    Growth hacking...just another stupid name for marketing...
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  • Profile picture of the author BudaBrit
    I didn't like the site. Pop ups galore turn me off immediately. BUT...the email is excellent.
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  • Profile picture of the author DanTheWordsmith
    I was on the site for about 5 seconds and three different things popped up, blocking the site until I closed out of them. I thought that was annoying, to be honest.
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    Copywriter, content writer, and copyeditor.

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