Are you a copywriter or growth hacker?

11 years ago

Neil likes to do those online guide things. He did one for SEO a while back that generated massive amounts of traffic and backlinks. Sucks you right into his funnel.

Great way to generate organic sharing. How many people share sales pages with their friends on facebook? Probably not many. But people share these monster guides like crazy.

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shawnlebrun

11 years ago

Has almost an "Appsumo" design and feel to it.

Quirky, colorful, but yet not in the distracting way.

BTW, if anyone here doesn't know what Appsumo is, you can find a TON of copywriting resources for dirt cheap on that site.

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Don Grace

11 years ago

I find the design distracting with all the various font and background colors.

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Raydal 11 years ago

Originally Posted by Don Grace

I find the design distracting with all the various font and background colors.

I'm with Don on this one. I found the colored backgrounds are little
distracting but the information was top notch though.

-Ray Edwards
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Marvin Johnston

11 years ago

The title (Growth Hacking) is interesting in that it basically gives a new label to one aspect of marketing. Much like Jay Conrad Levinson did with Guerrilla Marketing.

For the most part, it probably tells us what we already know. But one thing I really like (besides the information) is the way it is organized. From a resource standpoint though, an index would help out a lot.

And being more of a generalist, I think this could be a valuable introduction/resource for some of the people who are clueless about the importance of marketing... if they will take the time to read it.

Brian, thanks much for posting this!

Marvin

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mrgoe

11 years ago

It`s kinda annoying for me.. all the colors make me .. not like it alot

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Jason Kanigan

11 years ago

Cool. I remember crazyegg. Just left Neil a voicemail...maybe he'll be good with a quick interview.

Thanks for the link, Brian.

EDIT: got a text back from him. We'll see where this goes.

LATER EDIT: Ah ha! Interview being booked!

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BrianMcLeod

11 years ago

Originally Posted by Jason Kanigan

Cool. I remember crazyegg. Just left Neil a voicemail...maybe he'll be good with a quick interview.

Thanks for the link, Brian.

EDIT: got a text back from him. We'll see where this goes.

LATER EDIT: Ah ha! Interview being booked!

Good work, man.

I'll definitely tune into that.

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Brian McLeod

Direct Response Copywriting

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Jason Kanigan

11 years ago

If you have a question you'd like me to ask Neil, let me know here. There won't be time to ask everything, but I can fit in a couple requests.

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Jason Kanigan

11 years ago

The interview is scheduled for the 19th. So if you have a question you'd like me to ask Neil, share it here!

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RickDuris

11 years ago

Yesterday, Ryan Holiday ("Trust Me I'm Lying") published:

Amazon.com: Growth Hacker Marketing: A Primer on...

Also, if anyone cares, there's http://GrowthHacker.tv

- Rick Duris

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Harlan 11 years ago

Here's my interview with Ryan about growth hacking.

Ryan Holiday on Growth Hacking With Harlan...
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elmo033057

11 years ago

For me, I got immediately frustrated by two pop ups that would not let me view the content. I hate pop ups, so whenever I go to a site that has them, I click out. The other thing I wanted to mention is that over the last ten years or so, I have heard so many new fangled things that marketers touted as being the new frontier of making money as a marketer, that I now ignore them. I remember reading all about how "cloud computing" was going to be the next big thing, but for the average to small company or marketer it was not. Anyway, this isn't anything I would look at.

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Jason Kanigan

11 years ago

Here's the interview with Neil Patel

Sales On Fire Interview With Neil Patel by Jason...

Great news for us copywriters, and content creators.

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goindeep 11 years ago

Growth Hacking.... not so sure about that one, seems to me like the 2K13 version of what they used to call Marketing.
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- jamillard 11 years ago
  
  @goindeep
  
  It is what we used to call marketing. It amazes me how someone can become an expert just by creating a buzzword otherwise common business practices. Don't get me wrong, Neil knows marketing. But I think this buzzword thing is going to far. It's just another fad.
  
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RossK

10 years ago

This sure doesn't look like growth hacking to me.

"It looks like marketing" yep - more specifically IM.

Does it have anything to do with Growth Hacking? Not even slightly! Sorry to burst some bubbles.

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travlinguy

10 years ago

There was a hot thread on the main board last month about Growth Hacking. Finally, today, I did a search for the definition. According to Wiki:

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.[1][2] It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.[3] Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second."[4][5] Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.

Seven or so years ago this could have been the definition of Bum Marketing, only without such heavy reference to social media. Nothin' new in Dodge except the names...

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BrianMcLeod

10 years ago

Well, that's half the fun of inventing new labels for things that existed long before the nomenclature...

Once the meme grows legs, you can sit back and watch people argue over the "real meaning" of wholly made-up terminology.

Another example: "Offline Marketing". Back 1997 we called it "Web Development" or simply... "Sales".

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Brian McLeod

Direct Response Copywriting

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ThomasOMalley

10 years ago

Growth hacking...just another stupid name for marketing...

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BudaBrit

10 years ago

I didn't like the site. Pop ups galore turn me off immediately. BUT...the email is excellent.

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DanTheWordsmith

10 years ago

I was on the site for about 5 seconds and three different things popped up, blocking the site until I closed out of them. I thought that was annoying, to be honest.

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Are you a copywriter or growth hacker?

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