How to Resonate with your Readers

It amazes me just how powerful our words are.

I mean, it's pretty amazing that we as copywriters can influence such a large amount of people with the words we write.

That's why I'm always trying to write stuff that's considered "life changing" or so helpful... that people feel better off AFTER they read it then before.

Now, I have no affiliation with Ben Settle... I'm not an affiliate of his, but read his post today and tell me he doesn't know how to resonate with his intended reader.

Today's post from Ben really struck a nerve with me... because I could literally almost feel his pain that he felt while writing it.

Sure, I'm a big believer in piling on the value... and to make your stuff valuable and interesting, but hell... why not open up a bit and share some personal stuff.

Don't be shy about opening up and getting personal. Become a friend.

Ben's post today titled "Take the Tampon Out" is exactly the kind of email and marketing that resonates with your reader.

Daily Email Marketing Tips By Ben Settle

I remember a few years ago, while writing my daily email to my fitness list... I was in a bad place, I was feeling down and sad about something.

so, I wrote an email to my list and basically just became very personal, talked about how down I was... but then I also talked about what I was doing about it... how I was taking action to change my situation.

That one email literally was the most popular email I had ever sent. I had to have my assistant literally help me keep up with replies that we got from it.

All because I was willing to take down my walls and open up a bit, and become a bit personal with my list.

anyways, take a look at Ben's post if you want to learn how to write emails that resonate with your reader...